Newsprint buyers will vanish ever faster, but publishers have done too little with their digital products to make them attractive to readers or advertisersAlongside a range of cutbacks, one of the other major tactics employed by regional newspaper publishers is, of course, cover price rises.This has the unsurprising effect of depressing sales. Although it usually raises revenue in the short term, it adds to the reasons why people stop buying, eventually contributing to an accelerating circulation decline. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-01-26 00:00:00 UTC ]
Publishers have latched onto header bidding as a new means of raising digital ad yields, but like any hyped area of digital media, the down sides can take longer to air. Header bidding is making publishers good money in the short term, but the benefits for the long term are more opaque. Here are... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
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Since she got in on the adult coloring book craze two years ago, Cheri Brown has spent more than $400 on 50 books holding intricate sketches that she embellishes with Sharpies, colored pencils and gel pens. But in November, Brown shifted spending to digital products. She paid $100 for mobile apps... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-04 00:00:00 UTC ]
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Today, the evolution of cloud technology has erased all doubts that kept publishers from adopting cloud in their digital transformation strategy. They have realized the benefits of cloud for creation and delivery of digital products such as ebooks across multiple device platforms, workflow... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek
[ AdWeek | 2016-03-24 00:00:00 UTC ]
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Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Newsprint buyers will vanish ever faster, but publishers have done too little with their digital products to make them attractive to readers or advertisersAlongside a range of cutbacks, one of the other major tactics employed by regional newspaper publishers is, of course, cover price rises.This... Continue reading at The Guardian
[ The Guardian | 2016-01-26 00:00:00 UTC ]
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Publishers have figured out that audiences want different things from print and digital products, but the newsroom has lagged behind. The post Pitch Session: The Story Meeting Has Evolved appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
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By Ron Epstein In late 2012, I purchased a small, local publishing company. The marquee property was a magazine called L.A. Parent that distributed approximately 70,000 free copies every month, along with other... Continue reading at Publishing Executive
[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Publishers and retailers will aim to prevent ebook prices from soaring when a new European-wide VAT law on digital products is introduced on 1st January. Following a European Commission ruling dating back to 2008, ebooks and other digital services—including broadcasting and... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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Beginning April 1, the Pearson Technology Group will take over global distribution for Microsoft Press’ print and digital products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Survey finds that 62% of 16 to 24-year-olds prefer traditional books over their digital equivalentsSixteen to 24-year-olds are known as the super-connected generation, obsessed with snapping selfies or downloading the latest mobile apps, so it comes as a surprise to learn that 62% prefer print... Continue reading at The Guardian
[ The Guardian | 2013-11-25 00:00:00 UTC ]
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Ed Nawotka reflects on the pace of innovation in media, and whether book publishers should continue on their path to create more apps and digital products. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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Takeaway: Future U.S. is headed back toward profitability with an emphasis on digital products and live-event connections. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-07 00:00:00 UTC ]
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People is revamping its subscription model, putting a premium on its digital products and adding new entry points. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-10 00:00:00 UTC ]
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While the media industry reels from the news that Jeff Bezos purchasing the Washington Post, it's still anyone's guess as to what the Amazon founder plans to do with the paper. An even more intriguing question is, will Amazon and the Post even mingle? Or steer clear of each other? Bezos, it's... Continue reading at AdWeek
[ AdWeek | 2013-08-07 00:00:00 UTC ]
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HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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A few years ago, publishers were looking at what was happening to the music industry and saw digital in an apocalyptic light--now they’re racing to join the digital content fray. “There are still challenges and the margins are still smaller on the digital side, but publishers are figuring out... Continue reading at Fast Company
[ Fast Company | 2013-05-30 00:00:00 UTC ]
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Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement... Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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The New York Times Co. named former BBC director general Mark Thompson as its new CEO earlier this week, and now comes word that he will receive a pay package totaling as much as $10.5 million, including an annual salary of $1 million, according to Bloomberg News. Mr. Thompson, who was... Continue reading at Crains New York
[ Crains New York | 2012-08-18 00:00:00 UTC ]
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