What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Bloomsbury's online Churchill Archive will aim for a school and undergraduate readership as... Continue reading at The Bookseller
[ The Bookseller | 2012-10-15 00:00:00 UTC ]
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Pottermore is to work with other brands, helping them identify digital strategies, with... Continue reading at The Bookseller
[ The Bookseller | 2012-10-09 00:00:00 UTC ]
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Barnes & Noble will release its self-publishing platform PubIt in the UK following the launch... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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YUDU Media is to make a push into the education market with the launch of YUDU Education, a new... Continue reading at The Bookseller
[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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Hodder is planning its most "innovative" campaign for Jodi Picoult's next novel,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Smartphone Junkies Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that. The survey, conducted online with 2,540... Continue reading at Publishing Executive
[ Publishing Executive | 2012-09-01 00:00:00 UTC ]
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Volunteers will take over the running of ten libraries in Surrey after the county council was... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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News Limited is planning to get rid of 10 per cent of its photographers across the publisher's newspapers. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-08-16 00:00:00 UTC ]
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A new children’s bookshop has opened in Essex, seeing “promising” sales in its... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Is there a future for independent bookstores in general and Kepler’s Books in particular? That was the question posed by Future Search leaders Sandra Janoff and Michael Pann-witz to nearly 80 booksellers, publishers, distributors, authors, and community supporters who gathered at the Oshman... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
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Cornwall council has announced a raft of privatisation plans, meaning key services such as... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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For serial entrepreneur John Ossenmacher, cofounder, president, and CEO of ReDigi, which bills itself as “the world’s first pre-owned digital marketplace,” the copyright infringement case filed by Capitol Records in U.S. District Court in Manhattan at the start of the year to shut it down is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Bloomberg LP is jumping into an area dominated by established media players again—this time with a daily magazine it will produce for the Republican and Democratic conventions. The daily, called Bloomberg Insider, will run 32 pages per ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-23 00:00:00 UTC ]
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Total book sales fell 2.5% in 2011, to $27.2 billion, according to the latest figures released by BookStats. Revenue was down in three of the four major segments measured by BookStats—k–12, higher education, and professional/scholarly—and up slightly in trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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The foundation behind a proposed museum honoring American authors has published a plan for the building. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-07-17 00:00:00 UTC ]
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The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times
[ The New York Times | 2012-07-10 00:00:00 UTC ]
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Indie publisher Duckworth has teamed up with the Read Russia project to create a 125-volume... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Led by big dollar gains at Amazon and Walt Disney Co., the Publishers Weekly Stock Index rose 16.7% in the first six months of 2012, almost triple the increase posted by the Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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A new app based on Pan Macmillan's The London Encyclopaedia is to be launched this week... Continue reading at The Bookseller
[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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