What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Author Ann Cleeves has described herself as "furious" over Newcastle City Council's... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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The Andrew Lownie Literary Agency has appointed David Haviland to build a fiction list, with the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Led by a 44.9% increase in the stock price of Amazon, the Publishers Weekly Stock Index jumped 23.5% in 2012, easily beating the 7.3% gain posted by the Dow Jones Industrial Average in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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Puffin is joining in the Doctor Who 50th anniversary celebrations by publishing a year-long e-... Continue reading at The Bookseller
[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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The government is to introduce exceptions to copyright law that would allow individual users to... Continue reading at The Bookseller
[ The Bookseller | 2012-12-20 00:00:00 UTC ]
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Wiley’s sales and operating income have been hit in its second quarter due to a weak higher... Continue reading at The Bookseller
[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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Foyles has said it has received an "overwhelming" response, including from heads of... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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Through exclusive interviews with Amazon's David Naggar, author Paolo Coelho, and others, we get behind the scenes of Amazon's Kindle Store launch in Brazil this week. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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Publishers are planning to celebrate the life and work of Sylvia Plath on the 50th anniversary of... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Sheikha Bodour Al Qasimi founded the Emirates Publishers Association and pushed for it to become a full member of the IPA. Here, she explains it was so important. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
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Dan Starnes might not have an extensive background in journalism, but the Alabama newspaper publisher just launched his fourth community newspaper, the Hoover Sun, last month. He also owns The Homewood Star, 280 Living, and Village Living, all of whi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-09 00:00:00 UTC ]
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Campaigners hoping to save Kensal Rise Library from being turned into flats are staging a protest... Continue reading at The Bookseller
[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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There's No Place Like Home The great promise of mobile is that it is… mobile, which is why we hear so much about the potential for reaching audiences anytime and anywhere with stuff like location-based advertising. According to... Continue reading at Publishing Executive
[ Publishing Executive | 2012-11-02 00:00:00 UTC ]
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Kobo's CEO discusses Brazil, the world, and how POD will be added to the Writing Life platform. Also, our tart critique of Apple's new "Brazilian" iBookstore. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
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El País, which had avoided the losses that have hit the newspaper industry worldwide as it struggles with the transition to digital publishing, announced it would dismiss one-third of its staff. Continue reading at The New York Times
[ The New York Times | 2012-10-24 00:00:00 UTC ]
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HarperCollins is to reprint 100,000 copies of Hilary Mantel’s Man Booker Prize-winning... Continue reading at The Bookseller
[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Bloomsbury's online Churchill Archive will aim for a school and undergraduate readership as... Continue reading at The Bookseller
[ The Bookseller | 2012-10-15 00:00:00 UTC ]
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