Most successful content sites are monetizing with sheer volume now, but Pitchfork is betting there's still a place for lean-back engagement. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
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App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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Before the opening of the Bologna Children's Book Fair, app creators and developers gathered to discuss the digital children's market, including pricing and pitfalls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
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Creators of the Clean Reader app will no longer sell books after receiving complaints from authors that their works were being altered without permission. The post UK Authors Force Clean Reader App to Stop Some Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
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Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age
[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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Once one of the leading titles in a booming lads mag sector, it hit print sales of 350,000 in 2000Loaded, one of the titles synonymous with the mid-1990s lads’ mag boom, is to close after 21 years.The last issue of the monthly magazine, which launched in 1994, is the April edition which is on... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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The potential fragility of new bookstore ventures was driven home when two-year-old Granada Books in Santa Barbara announced that it needs $50,000 to stay open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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The Publishers Association has launched a new bespoke Copyright Infringement Portal which will ensure publishers “are better able to protect their works in the face of a huge amount of content being made available illegally on websites”. The new service, which replaces the previous portal that... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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This week, Jon Ronson's fascinating exploration of shaming, Pulitzer-winner Tracy K. Smith's wonderful memoir, and how to clone a mammoth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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ITV daytime chat show Loose Women is today (March 24th) launching a new book club, with Paula Hawkins’ The Girl on the Train (Doubleday) picked as the first title. The book club, called Loose Books, will see a different Loose Women panellist pick a book to read each month, which will be... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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When you think about Marriott, the hotel chain, chances are the first word you associate with the brand is not "publisher." And yet, the hotel company is attempting to rebrand itself as a media entity, in a move that's emblematic of a broader trend in content marketing. Marriott on Monday... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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The publishing arm of the Evangelical Lutheran Church of America is launching a children's imprint for the general trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Full business model in place after 3 months in public beta. The post TV Guide Magazine Goes Live With TVInsider.com appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-24 00:00:00 UTC ]
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New York indie press McPherson & Company is organizing nine concurrent author readings throughout the country, on May 23, to promote its forthcoming Father's Day-themed essay collection, 'Every Father’s Daughter.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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Scholastic has partnered with the UK's Make Believe Ideas to develop a new line of interactive children's books for ages 0-5, debuting at Bologna next week. The post Scholastic to Launch New Interactive Line at Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-24 00:00:00 UTC ]
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In this week's column, the concentration camp memoir from a French actress goes global; an Iranian punk rocker's posthumous novel draws buzz; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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Lhooq Books opens, while Sparta Books marks its 50th anniversary. And Independent Bookstore Day (May 2) moves forward with a new interactive map. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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Magazine publisher Meredith succeeds focusing on family, home, health information for women Continue reading at ABC News
[ ABC News | 2015-03-20 00:00:00 UTC ]
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Faber has a launched a new membership programme, which will offer special collector's editions of some of the publisher's titles. The new programme, Faber Members, will offer both a free and a premium tier costing £500 a year, with each giving members a different range of features. Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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