Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
News tagged with: #phone calls #social networks #social accounts

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Barnes & Noble Buys Denver’s Tattered Cover Bookstores for $1.83 Million

Following months of uncertainty, B&N will buy the bankrupt but beloved Denver bookstore chain. The four remaining Tattered Cover locations will continue to operate under that name. B&N anticipates that it will retain a majority of the company's 70 employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
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This NYC vet makes house calls. In 'Pets and the City,' she's penned a memoir full of tails

As a city kid, veterinarian Amy Attas had big dreams of roaming the countryside healing animals a la the classic “All Creatures Great and Small.” Continue reading at ABC News

[ ABC News | 2024-06-10 13:18:31 UTC ]
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It’s Time We Added Full Credit Pages to Books

The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Major Publishers Sue Google Over Ads for Pirated Ebooks

Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Blue Star Press Buys Sasquatch Books from PRH

Bend, Ore.–based Blue Star Press has acquired Sasquatch Books from Penguin Random House, which had bought the Seattle-based publisher and distribution client in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Continue reading at Digiday

[ Digiday | 2024-06-03 04:01:00 UTC ]
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
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The UK’s Bloomsbury Buys the US-Based Rowman & Littlefield

The acquisition of the American house Rowman & Littlefield, Bloomsbury UK says, will double its academic operations in the States. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Newton: ‘40,000 Academic Titles added to Ours’ n London today (May 29), Bloomsbury Publishing UK has... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-29 17:24:29 UTC ]
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The Complex Truths That Make Up a Family

This memoir by a gay Appalachian man is about reckoning with a homophobic family but one full of love, forgiveness, and understanding. Continue reading at Book Riot

[ Book Riot | 2024-05-24 13:00:00 UTC ]
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MrBallen Makes a Strange, Dark, and Mysterious Graphic Novel

PW talks with John B. Allen—aka YouTuber and podcast host MrBallen—about the comics adapted from his viral storytelling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Will Human-AI Partnerships Make Publishing Workers More Innovative?

The journey is just beginning, but we can already see that publishing workflows are especially ripe for AI integration that enables the automation of rote tasks—and AI-driven support for more humans making more complex decisions and judgments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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MrBallen Makes a Strange, Dark, and Mysterious Graphic Novel

PW talks with John B. Allen—aka YouTuber and podcast host MrBallen—about the comics adapted from his viral storytelling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mrballen makes #mysterious graphic #comics adapted #viral storytelling #allen—aka youtuber


The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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OpenAI strikes deal to put Reddit posts in ChatGPT

OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent... Continue reading at Engadget

[ Engadget | 2024-05-16 22:41:33 UTC ]
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Abrams Buys Taunton Books

Following its acquisition of Taunton Press in December, the enthusiast magazine publisher Active Interest Media has sold the Taunton Books imprint to Abrams. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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