Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Following months of uncertainty, B&N will buy the bankrupt but beloved Denver bookstore chain. The four remaining Tattered Cover locations will continue to operate under that name. B&N anticipates that it will retain a majority of the company's 70 employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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As a city kid, veterinarian Amy Attas had big dreams of roaming the countryside healing animals a la the classic “All Creatures Great and Small.” Continue reading at ABC News
[ ABC News | 2024-06-10 13:18:31 UTC ]
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The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Bend, Ore.–based Blue Star Press has acquired Sasquatch Books from Penguin Random House, which had bought the Seattle-based publisher and distribution client in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Continue reading at Digiday
[ Digiday | 2024-06-03 04:01:00 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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The acquisition of the American house Rowman & Littlefield, Bloomsbury UK says, will double its academic operations in the States. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Newton: ‘40,000 Academic Titles added to Ours’ n London today (May 29), Bloomsbury Publishing UK has... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-29 17:24:29 UTC ]
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This memoir by a gay Appalachian man is about reckoning with a homophobic family but one full of love, forgiveness, and understanding. Continue reading at Book Riot
[ Book Riot | 2024-05-24 13:00:00 UTC ]
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PW talks with John B. Allen—aka YouTuber and podcast host MrBallen—about the comics adapted from his viral storytelling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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The journey is just beginning, but we can already see that publishing workflows are especially ripe for AI integration that enables the automation of rote tasks—and AI-driven support for more humans making more complex decisions and judgments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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PW talks with John B. Allen—aka YouTuber and podcast host MrBallen—about the comics adapted from his viral storytelling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent... Continue reading at Engadget
[ Engadget | 2024-05-16 22:41:33 UTC ]
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Following its acquisition of Taunton Press in December, the enthusiast magazine publisher Active Interest Media has sold the Taunton Books imprint to Abrams. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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