As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called Pin Collective, and it provides brands with creative guidance in all parts of their Pinterest game plans, from the site's recently launched video feature to Promoted Pins as well as overall strategy to prove that platform-specific content drives sales. The program includes four production companies: Moment Studio, loop88, The Mill and McBeard. Publishers Tastemade, Brit + Co and PureWow are also involved, as are individual creators that have mastered the platform. Sarah Barnes, for example, runs the popular TamingTwins food account, which has more than 421,000 followers, and Peter Lombardi's account specializes in photography. Pinterest said Albertsons is one marketer that has tested the approach with a recent pumpkin-themed fall campaign that was styled and photographed by lifestyle blogger Monica Lavin. "One of the bigger challenges for brands is to make sure that their content resonates on Pinterest—you have to use imagery, it has to be beautiful, it has to be symbiotic with the platform," said Jon Kaplan, Pinterest's head of global sales. "It's not trivial to create a great piece of creative or set of creative for this platform. This is what holds brands up more than... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-19 00:00:00 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday
[ Digiday | 2023-09-14 04:01:00 UTC ]
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Over 30 years since it was first published, Julia Cameron’s famous ‘The Artist’s Way’ takes #1 in Religion Nonfiction, Mitch Albom’s ‘The Stranger in the Lifeboat’ remains #1 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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The history of comics is closely tied to the involvement of Jewish creators, who have had an enormous impact on the medium over the last 90 years. Continue reading at The Conversation
[ The Conversation | 2023-08-30 15:27:34 UTC ]
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The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series... Continue reading at AdWeek
[ AdWeek | 2023-08-30 11:38:30 UTC ]
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Stephanie Heit’s new book, Psych Murders, is a hybrid memoir poem that documents her experience of shock treatment. She traces her queer mad bodymind through breathlessness, damage, refusal, and memory loss as it shifts in and out of locked psychiatric wards and extreme bipolar states. Stephanie... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-18 09:25:04 UTC ]
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Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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Ashley Wurzbacher’s debut novel How To Care for a Human Girl jumps with both feet into the debate over reproductive rights. When two sisters find themselves pregnant not long after their mother’s death, Jada choses an abortion, while Maddie drifts into the sticky embrace of a crisis pregnancy... Continue reading at Electric Literature
[ Electric Literature | 2023-08-08 11:00:00 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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In an August 4 ruling, federal judge M. Casey Rodgers transferred Trump's $50 million copyright suit against Bob Woodward and publisher Simon & Schuster to the Southern District of New York, where Trump was hit with sanctions for filing a frivolous lawsuit earlier this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-08 04:00:00 UTC ]
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Led by another good performance by its audiobooks division and "fantastic" results in the U.K., operating income rose 14% at Simon & Schuster in the second quarter ended June 30, 2023 over the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-08 04:00:00 UTC ]
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See our tributes to children’s authors, illustrators, and publishers we have lost this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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Bestselling YA novelist Elizabeth Acevedo explains why 'Family Lore,' her first novel for adults, features sex, magic and an 'alpha vagina' Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-31 13:00:02 UTC ]
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Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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For a decade while I was drafting it, my debut novel The Peach Seed had a different title, Peach Seed Monkey, which referred to a tiny monkey carved from a peach pit that had been a present to me and my sister when we were children. A book title has power to pique interest, crack […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-27 09:45:33 UTC ]
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In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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