Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to grow well beyond just home decor lovers, brides–to–be, and food enthusiasts. There are currently about 25 million people using Pinterest, and more and more, these pinners are small business owners looking to build their personal brand. While you might think that what you do professionally doesn't lend itself to such a visual platform, think again. There are plenty of ways you can pin your profession, such as posting a reading list of books you like, sharing photos from your office space, or posting testimonials and tweets from clients and customers. For example, check out how agency executive Paul Biedermann uses Pinterest to share everything from his favorite infographics to photos of people who inspire him. "Pinterest is the perfect visual complement to the rest of my social media presence, rounding out my personal brand," says Biedermann, owner and creative director of re:DESIGN. "As a designer and visual communicator, not only can I feature my own work––showing rather than telling––but I also bring attention to the kind of work I support and believe in." Here are seven steps to get your Pinterest presence up and thriving. 1. Know your audience. You've probably heard stories... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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The two-book deal William Morrow signed with Patricia Cornwell earlier this month was just the latest high-profile deal in a concerted effort by parent company HarperCollins to rebuild the house’s fiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Writer J.F. Powers ('Morte D'Urban') inspired a small but loyal following. This collection of letters sheds light on a peripatetic family life. Back in 2000, when John Updike assembled "The Best American Short Stories of the Century," he included "Death of a Favorite," by J.F. Powers.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-16 00:00:00 UTC ]
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Miranda McKearney is to step down from her role as director of The Reading Agency in December.... Continue reading at The Bookseller
[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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The University of Georgia has released its annual survey measuring the success of journalism and mass communications majors in finding jobs after graduation. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-15 00:00:00 UTC ]
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A film based on Patricia Cornwell's famous protagonist Dr Kay Scarpetta moves a step closer following a publishing deal with HarperCollins. Continue reading at BBC News
[ BBC News | 2013-08-15 00:00:00 UTC ]
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REMODELING magazine announced its launch of “Home for Life 2013,” a virtual tour showing how to remodel a home to be cost-efficient, safe and comfortable for life after retirement. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Benchmarks are the best way to gauge a notebook’s prowess with applications such as office suites, photo and video editors, video players, games, and the like. Aesthetics are another important consideration, because you'll likely be staring at the thing for the next several years. By those... Continue reading at PC World
[ PC World | 2013-08-09 00:00:00 UTC ]
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While the media industry reels from the news that Jeff Bezos purchasing the Washington Post, it's still anyone's guess as to what the Amazon founder plans to do with the paper. An even more intriguing question is, will Amazon and the Post even mingle? Or steer clear of each other? Bezos, it's... Continue reading at AdWeek
[ AdWeek | 2013-08-07 00:00:00 UTC ]
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Publishers need to work more closely with academic libraries in developing countries, a report by... Continue reading at The Bookseller
[ The Bookseller | 2013-08-06 00:00:00 UTC ]
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Bob Carrigan is stepping down as CEO of IDG Communications Worldwide, the company announced today. Carrigan will transition out of his role at the end of IDG's fiscal year, ending September 30, and will join the company's board of directors. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
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South Korea's Paju Bookcity is unique in the world: home to some 200 publishing companies and 10,000 publishing professionals, mere miles from the North Korea border. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
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On this week's podcast: Xbox One self-publishing, EarthBound on Virtual Console, Shadow of the Eternals and changes at Electronic Arts. Continue reading at Wired
[ Wired | 2013-07-27 00:00:00 UTC ]
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The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
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Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Regionals were among the most-launched magazines in the first half of 2013, but there's still churn in the segment. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-15 00:00:00 UTC ]
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After years of struggle, Colombia's independent comics and graphic novel scene is starting to flourish, with new publishers and a traveling comics festival. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Barnes & Noble CEO William Lynch resigned after the company reported disappointing fourth-quarter numbers. The bookstore chain also recently announced that it's seeking another company with which to produce the B&N Nook tablet devices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-10 00:00:00 UTC ]
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Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week
[ Media Week | 2013-07-05 00:00:00 UTC ]
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The departure of Victoria Barnsley from HarperCollins, and the appointment of Dame Gail Rebuck to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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