Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
News tagged with: #$5 million #$250 million #ai-generated answers #shows follow- #ad formats #video unit #run ads #makes sense #summarize answers #ad impression #declining traffic #toshit panigrahi #recent controversies #great place #publishers make #publishers including

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[ Digiday | 2015-03-10 00:00:00 UTC ]
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Are the US and UK Children’s Publishers Getting Stale?

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[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
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HC Expands Spanish-Language Publishing Efforts

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[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
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[ The Bookseller | 2015-03-09 00:00:00 UTC ]
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Clinton Foundation Ad Campaign Erases Women From Billboards, Conde Nast Magazines

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[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Orion to publish Breaking Bad's Cranston

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[ The Bookseller | 2015-03-07 00:00:00 UTC ]
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Search Press and Nosy Crow triumph at IPG Awards

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[ The Bookseller | 2015-03-07 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-03-06 00:00:00 UTC ]
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[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-03-06 00:00:00 UTC ]
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[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Ocean Home Publisher Buys Luxury Pools Magazine

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[ Folio Magazine | 2015-03-05 00:00:00 UTC ]
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Four Canadian Publishers Move Distribution to University of Toronto Press

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[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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[ Editor & Publisher | 2015-03-05 00:00:00 UTC ]
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[ The Guardian | 2015-03-04 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-03-04 00:00:00 UTC ]
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[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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