Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-03-23 00:00:00 UTC ]

Other Publishing stories related to: 'Penguin buffs brand to retain readers'


Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek

[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palm springs #ad business #neal mohan #press release


18 human traits that explain why readers can't get enough of BuzzFeed

Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral... Continue reading at The Guardian

[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american idol #cultural significance #tomas chamorro-premuzic


Penguin Books India pulps academic book on Hinduism in legal settlement

The Hindus: An Alternative History by Professor Wendy Doniger of the University of Chicago drew criticism from conservative Hindus and scholars for its orthodoxy and accuracyPenguin Books India has agreed to withdraw from sale all copies of a book that takes an unorthodox view of Hinduism, and... Continue reading at The Guardian

[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shot dead


Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inspirational fiction


Sony to close Reader store and move users to Kobo's ebook platform in 'late March'

With its eye firmly fixed on a return to profitability, Sony's been making extensive cuts to its business arms in recent days (bye bye, VAIO!). So it's no surprise the company would train that cost-cutting eye onto another underperforming unit -- its... Continue reading at Engadget

[ Engadget | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook platform #late march


Should Brands Even Be in the Content Business?

The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-01 00:00:00 UTC ]
More news stories like this |


'Interactive novel' invites readers to Choose-Your-Own sex adventure

Follow Your Fantasy promises fresh spin on the genre pioneered in rather less risqué stories in the 1980sA threesome, sex with a stranger or work on a porn film: the choice will be yours, as HarperCollins prepares to launch an erotic version of the Choose Your Own Adventure books which were... Continue reading at The Guardian

[ The Guardian | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rock star #blind date


Facebook to Brands: Post More Images

Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday

[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #images appeared #past couple


Penguin UK keeps hold of Sylvia Day

Michael Joseph has held on to Sylvia Day in the UK, snapping up the first books in a new series... Continue reading at The Bookseller

[ The Bookseller | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin uk #sylvia day #michael joseph


Campaigners brand DCMS library stats 'bonkers'

A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller

[ The Bookseller | 2014-01-20 00:00:00 UTC ]
More news stories like this |


E-Readers Create Boom in US Spanish-Language Books

The Los Angeles Times looks into the growing availability of Spanish-language ebooks and increasing confidence in the US Spanish-speaking market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language books


Publish and be branded: the new threat to literature's laboratory

Increasingly fixated on the stars of today, such as Hilary Mantel and JK Rowling, publishers are neglecting the experimenters who could save their industry tomorrow: the mid-list writersThe tickets sold out months ago. Long before the admiring reviews of the stage adaptation of Hilary Mantel's... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nathan filer #costa award


Spanish-language books flourish thanks to e-readers

The surging popularity of the Kindle and Nook allows publishers to offer Spanish-language books in the U.S. at far lower prices than for printed copies. For decades, finding Spanish-language books in the U.S. was like tilting at windmills.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lower prices #printed copies


Bob Kohn Appeals Penguin, Macmillan E-Book Settlements

The fight goes on: RoyaltyShare founder Bob Kohn has appealed final approval of the Macmillan and Penguin ebook settlements to the Second Circuit Court of Appeals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #circuit court


The Best Brand Content of 2013

The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday

[ Digiday | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #created equal


4 fabulous picture books for the young readers on your list

Top off your last-minute holiday shopping list with these four fabulous picture books for young readers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers


Reader’s Digest Redesigns

Its second bankruptcy now behind it, RDA Holding Co. is entering a new phase. CEO Robert Guth is putting his stamp on the company's flagship brand, Reader's Digest, with a redesign and changes to the business model. The new magazine—which went on sale last week—has updated its logo, invested $1... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rda holding #flagship brand #business model #paper stock


Reddit Draws Readers, Authors, Publishers

For anyone struggling with choosing the perfect literary present this holiday season, there’s a large, vocal, and opinionated group that just might be able to help: the more than one million subscribers to the Books category on Reddit, the popular social media Web site. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday season #million subscribers #books category


Rules that carriers must retain data called incompatible with EU law

The European Union’s top legal advisor ruled on Thursday that laws requiring communications providers to retain all data, even to combat crime, are incompatible with fundamental rights. Advocate General Pedro Cruz Villalón of the European Court of Justice (ECJ) said in a published opinion that... Continue reading at PC World

[ PC World | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union #high court #irish authorities


Buying Guide: Find the perfect ebook reader

What's the best device if you want to embrace a post-paper reading world? That all depends on whether you want a dedicated reading device or a more versatile tablet. Continue reading at PC World

[ PC World | 2013-12-06 00:00:00 UTC ]
More news stories like this |