Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-03-23 00:00:00 UTC ]

Other Publishing stories related to: 'Penguin buffs brand to retain readers'


Penguin buys Hofmeyr YA debut

Puffin editorial director Ben Horslen has pre-empted world rights to an "exceptionally... Continue reading at The Bookseller

[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback


Penguin: "no comment" on Morrissey rumours

Penguin is refusing to comment on speculation about a forthcoming autobiography from Morrissey.... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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Amazon Launches Kindle Reader With Goodreads Integration

Looks like Amazon is making good use of its Goodreads acquisition. When it debuted the latest Kindle e–reader Tuesday, among the features and specs touted––faster processor, higher–contrast screen, next–gen light––was Goodreads integration, giving readers a built–in community of 20 million to... Continue reading at Fast Company

[ Fast Company | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price points #previous generation #selected books


Dohle speaks of Penguin Random House's first weeks

New Penguin Random House c.e.o. Markus Dohle has spoken of the "societal impact" made... Continue reading at The Bookseller

[ The Bookseller | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #markus dohle


Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek

[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Hairy Bikers retain charts top spot

The second low-calorie cookbook from Hairy Bikers Dave Myers and Si King, The Hairy Dieters Eat... Continue reading at The Bookseller

[ The Bookseller | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #si king


LinkedIn Partners With Startup to Curate Content for Brands

More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter page #big step


Can Foreign Authors Use China’s Social Media to Acquire Readers?

China's Douban is experimenting with crowdsourced translations of English literature, including SF and short stories by David Mitchell. Can it help authors enter the market? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign authors #english literature #short stories #david mitchell


A win for readers? DOJ's proposed measures for Apple would make price-shopping easier

One part of a proposal to enforce the verdict against Apple for allegedly fixing ebook prices would require Amazon and Barnes & Noble 'buy' buttons in the Apple store, allowing consumers to easily compare ebook costs. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple store #proposed measures #barnes noble


Penguin: 'Double digit growth with Waterstones'

Penguin UK achieved double-digit growth with Waterstones in the first six months of 2013, ahead... Continue reading at The Bookseller

[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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Strong growth at Penguin in first half, as Pearson posts loss

Pearson made an operating profit of £20m in the first half of 2013, compared with £... Continue reading at The Bookseller

[ The Bookseller | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #pearson made #operating profit


Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #licensing deals


Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #increasing number


Independent Penguin Goes Out on High Note

In reporting its last results as an independent publisher, Penguin Group posted a 16% gain in sales, to 513 million pounds, and a 27% rise in adjusted operating profit to 28 million pounds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high note #independent publisher #16% gain


EU regulator accepts Penguin offer to end dodgy ebook deals with Apple

After the European Commission accepted offers from Apple and four publishers to free up ebook pricing restrictions in December 2012, it's now accepted Penguin's commitment to do the same. Much like Penguin's vow to the US DOJ, it will end its agency agreements with Apple and other retailers, and... Continue reading at Engadget

[ Engadget | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook retailers #agency agreements #most-favored nation #deals struck #european commission


Kobo's newest e-reader leaks, photos show Aura-inspired design

Leaked photos of the next e-reader to join the Kobo family have appeared online today, and from the looks of it, the company isn't out to reinvent the wheel. We rummaged around in the FCC filings to confirm that it'll come with a 6-inch screen and a 1,500mAh battery, which bests the 1,000mAh one... Continue reading at Engadget

[ Engadget | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #microsd slot #stay tuned #ebook reader


James Jones reissue for Penguin

Penguin Modern Classics is reissuing James Jones’ From Here to Eternity to coincide with a... Continue reading at The Bookseller

[ The Bookseller | 2013-07-22 00:00:00 UTC ]
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Penguin Random House aims to bookend Amazon's rule

Almost overnight, the New York book publishing landscape got a lot smaller—or bigger, if you happen to work for Random House or Penguin, which last week became the publishing industry behemoth Penguin Random House. With more than 10,000 employees, the new global publisher will control 25% of the... Continue reading at Crains New York

[ Crains New York | 2013-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreseeable future #stay put #published books