Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-03-23 00:00:00 UTC ]

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NLT Young Readers Programme to expand

The National Literacy Trust’s Young Readers Programme will expand this year after increased... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Penguin signs Monica McInerney

Australian-born novelist Monica McInerney has signed a global publishing deal with Penguin for... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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IDPF: Tablets eroding e-reader sales

Europe and the rest of the world may trail the United States in the size of their ebook markets... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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The outrage and sadness of Google Reader's demise

Pope Who? White smoke over the Vatican doesn't stand a chance as a trending topic next to the black cloud over one of Google's most beloved products. Google Reader has landed on the company's sunset list, and will wink out of existence on July 1. Problem is, Reader is not as widely beloved as... Continue reading at Engadget

[ Engadget | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trending topics #chief scientist

FT and Penguin Publish Lunch with the FT: 52 Classic Interviews

LONDON: 14 March 2013: Today the Financial Times and Penguin publish Lunch with the FT: 52Classic Interviews in hardback and eBook format. The book, edited by FT editor Lionel Barber, with a foreword by CEO John Ridding, read ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-14 00:00:00 UTC ]
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Australia approves Random House Penguin merger

The Australian Competition and Consumer Commission has said it will approve the merger of Random... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #australian competition #consumer commission

New UK Ebook Platform to Allow Readers to Share Titles via Facebook

In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Profits fall at Penguin in 'momentous' year

The Penguin Group saw a 1% rise in sales to £1.05bn in 2012 (£1.04bn in 2011).... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin group #profits fall #1% rise

Penguin UK to push '360 degree approach' in 2013

Penguin UK c.e.o. Tom Weldon has said the publisher will be making connections with creative... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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T Magazine Gets Heat From Readers On Lack of Diversity

After reader pushback, The New York Times’ magazine is looking to include more ethnicities, and the larger media landscape should, too. Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-22 00:00:00 UTC ]
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DoJ clears Penguin Random House merger in the US

The Penguin Random House merger has been given antitrust clearance by the US Department of... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Blonde 'Anne of Green Gables'? A new cover displeases loyal readers

A new book cover for the classic novel 'Anne of Green Gables,' showing Anne as a blonde without freckles lounging in a plaid shirt, has Amazon users up in arms. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #green gables #book cover