Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-03-23 00:00:00 UTC ]

Other Publishing stories related to: 'Penguin buffs brand to retain readers'

Investing in Future Readers: German Children Get Their Own Newspaper

Since this spring, a German publisher has been tackling a monster of a new challenge. "He lives in newspapers in the printing plant," explains Eva Fauth, one of his creators. "He sleeps in newspapers, and he eats all the newspapers becaus ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german children #german publisher

Penguin acquires new Rachel Khoo

Penguin has acquired world rights in a new book by the Paris-based English chef, writer and... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin acquires

Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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New Kobo e-readers hit WHS

Kobo’s new e-reading devices, Kobo Mini and Kobo Glo are being rolled out across 100 W H... Continue reading at The Bookseller

[ The Bookseller | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reading devices

Penguin signs Alexa Chung

Penguin has announced a deal for a first book by British model and TV presenter, Alexa Chung. A... Continue reading at The Bookseller

[ The Bookseller | 2012-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv presenter

Day sequel is Penguin's top ebook weekly sale

An erotic novel has become Penguin's most successful ever ebook in terms of weekly sales,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly sales

Penguin takes Breathing series by self-published author

Penguin Children's has snapped up rights to The Breathing series by self-published author... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #penguin children

Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Horrible Histories to be ‘refreshed’ for younger readers

Scholastic will refresh the Horrible Histories series to mark the books' 20th anniversary in... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horrible histories #younger readers #20th anniversary

Penguin reviews its travel publishing

Penguin is understood to have begun a review of its travel division, with staff informed today (... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel publishing #travel division

Kobo to sell e-readers in Portugal

Kobo has announced a partnership to sell its e-readers through Fnac stores in Portugal as it ups... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell e-readers #fnac stores

The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content

Gardners reveals its colour e-reader

Gardners Books unveiled its 6” colour ebook device GoTab at its annual trade show held... Continue reading at The Bookseller

[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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Reader's Digest increases frequency

Reader's Digest is making an unusual move for the magazine industry today: Next year it will increase its annual frequency from 10 to 12 issues. The move undoes a frequency reduction that took effect in 2010 as part of a broader "transformation into an innovative multimedia brand" that also... Continue reading at Crains New York

[ Crains New York | 2012-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #partly due #ad pages #hearst magazines #final issue

German book chains launch new e-reader

German book chains Weltbild and Hugendubel have reacted swiftly to Amazon's announcement... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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E-reader numbers 'set to rise 70%' this year

Publishers are readying themselves to respond to an explosion of e-reading devices in the UK in... Continue reading at The Bookseller

[ The Bookseller | 2012-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reading devices

Penguin Group hit with age discrimination suit

Some well-kept secrets at Penguin Group, most notably the succession plan for its CEO, were put on display late Wednesday with the filing of an age discrimination lawsuit by the book publisher's former longtime head of corporate communications, Marilyn Ducksworth. Her lawyers charge Penguin with... Continue reading at Crains New York

[ Crains New York | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #punitive damages #junot diaz #story collection