Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
News tagged with: #publicity teams #pan macmillan

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Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Indie Booksellers Tweak Business Models to Make Most of Hearty Print Sales

With the resurgence of print formats, indie booksellers are testing new business models, scouting new locations, and starting mini-chains. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print formats #indie booksellers #business models


As E-book Sales Decline, Digital Fatigue Grows

Limitations of reading devices and "digital fatigue" are cited as causes for the decline in ebook sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading devices #ebook sales


FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian

[ The Guardian | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #branded content


Bookstore Sales Have Solid April Gain

Bookstore sales rose 9.7% in April, to $757 million, according to preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore sales #census bureau


Kids’ market climbs in WBD week

World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller

[ The Bookseller | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #8% year


Frankfurt’s The Markets: A Snapshot of the UK

Just as "a settling down rather than a reversal" of digital publishing arrives in the UK, this market—one of seven to be featured at Frankfurt Book Fair's conference on October 18—faces the question of a European Union membership referendum. The post Frankfurt’s The Markets: A Snapshot of the UK... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk appeared #post frankfurt


Sales of Zoella book club titles surge on Amazon

The eight books announced yesterday (8th June) as part of Zoella’s bookclub have rocketed on Amazon UK, with sales of one – The Potion Diaries by Amy Alward (Simon & Schuster Children’s) – increasing more than 11,000%. Continue reading at The Bookseller

[ The Bookseller | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon uk


Booksellers See Rise in Ali Book Sales

The sad news of Muhammad Ali's death, which broke late last week, has resulted in publishers rushing to get their new Ali titles into stores, and a run on available backlist titles about the iconic boxer and activist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sad news #muhammad ali #publishers rushing #backlist titles


Malpass leaves Yale University Press following restructure

Gillian Malpass, publisher for art and architecture at Yale University Press London, has been made redundant following a restructure. Continue reading at The Bookseller

[ The Bookseller | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #made redundant


Ebook Sales in Germany Up, Revenue Down

Have ebook sales plateaued in Germany? The latest Ebook Quarterly Report from the German Publishers and Booksellers Association indicates lower revenue despite growth in sales volume. The post Ebook Sales in Germany Up, Revenue Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #german publishers #booksellers association


Australian booksellers fight government move for 'open market'

The Australian Booksellers Association has joined with other Australian book industry organisations to protest changes proposed by the government to turn the country into an “open market” and allow booksellers to import both UK and US titles without restrictions. Continue reading at The Bookseller

[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open market


Clays profit up as print sales surge

Book printing company Clays Ltd has invested in its physical book-printing services, citing the decline of e-reader sales, the resurgence of public enthusiasm for print and the success of its new print self-publishing services. Continue reading at The Bookseller

[ The Bookseller | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reader sales


Frankfurt’s The Markets: A Snapshot of The Philippines

With a 96-percent literacy rate reported in 2015, and a young population engaged in narrative, The Philippines is a study in contrasting opportunities and challenges in the lineup of The Markets: Global Publishing Summit in October at Frankfurt Book Fair. The post Frankfurt’s The Markets: A... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philippines appeared #post frankfurt


Brant Publications’ Takes Control of Artnews Assets and Titles

Brant subsidiary BMP Media becomes the legal owner of Art in America, The Magazine Antiques, Modern, and ARTnews. The post Brant Publications’ Takes Control of Artnews Assets and Titles appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles appeared #takes control


Pan Macmillan explores science of the mind with two new buys

Pan Macmillan has acquired two "major" neuroscience titles to build its non-fiction list in the area of pop-science. Continue reading at The Bookseller

[ The Bookseller | 2016-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #non-fiction list


Independent Publishers Bet on Hot Audiobook Market

The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #medium-sized publishers #bottom lines


Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek

[ AdWeek | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #immersive experience #video player #video showing #wider audience


Audiobook sales soar 20% in US

Audiobook sales rose 20% in the US last year, according to the Audio Publishers Association. Continue reading at The Bookseller

[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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Obituary: Former Macmillan Sales Rep, David Bertin

Bertin, an Air Force veteran and longtime Macmillan sales representative covering the Mid-Atlantic region, died on May 6. He was 79. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
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