Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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#pan macmillan
Despite doubts that it would be held at all, this year’s Comic Arts Brooklyn, an annual indie comics festival held in Williamsburg, Brooklyn, turned in another successful year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-09 00:00:00 UTC ]
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[Sponsored] An exclusive survey conducted by Folio: and WhatCounts reveals a lack of consensus on the all-important marketing channel. The post Email Marketing Continues to Confound Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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First quarter earnings for the period ended September 30, rose 14% over the comparable quarter a year ago at HarperCollins, although revenue dropped 5%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-07 00:00:00 UTC ]
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#sales decline
#comparable quarter
Books by Bruce Springsteen and Amy Schumer have helped Simon & Schuster to an 11% year-on-year increase in its third quarter revenue to $226m (£181m). Continue reading at The Bookseller
[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Sales of the Walking Dead graphic novels keep climbing, driven by the hugely popular TV show adaptation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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The publisher has a 20-point lead in market share over its closest competitor, HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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#native advertising
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In the quest for new sources of revenue, publishers have been launching subscription programs and events series. Condé Nast's Wired Media Group is going a step further with a membership program for executives who want to keep up with technology. The $4,000-a-year program blends events, content... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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#revenue streams
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Revenue increased 11% in the third quarter of 2016 at Simon & Schuster, while and earnings rose by $1 million, to $44 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Mobile ebook start-up Ether Books is to be sold after its founders decided that it needed fresh investment to develop the service out of beta. It is now looking to sell the business to a publisher or other book industry company. Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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Write A House, which has been giving away renovated homes in Detroit to emerging writers, is responding to the city's rebounding housing market by offering aspiring authors a free place to stay, not own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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#emerging writers
HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller
[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. Check out more below. Continue reading at AdWeek
[ AdWeek | 2016-10-26 00:00:00 UTC ]
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Shapiro, hailed as the sage of the bargain-book business, calls it a day after more than half a century in the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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#read today
It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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#holiday shoppers
#released today
#$20 million
#$200 million
Threats and opportunities were considered by leading figures from academic publishing at Thursday’s panel discussion on Brexit. The post The Implications of Brexit for the UK Academic Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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Sales of adult trade books rose 8.9% this May, over May 2015, according to figures released by the Association of American Publishers in its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-20 00:00:00 UTC ]
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