‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-06 00:00:00 UTC ]
News tagged with: #brand safety #political news #news publishers

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HoZ to publish Trump book on his 100th day as president

Head of Zeus is to publish a book on Trump and "the birth of a new political language" on 4th May to mark Trump's 100th day in office as president of the United States. Continue reading at The Bookseller

[ The Bookseller | 2017-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #100th day


Empty satire: the regrettable rise of blank-paged books in the Trump era

Donald Trump loves Reasons to Vote Democrat, a volume of white space that follows a number of liberal spoofs with the same content. I prefer less vacant jokesIt’s a product worthy of Reggie Perrin’s Grot shop – the store opened to sell tat in David Nobbs’s magnificent satire of modern life: a... Continue reading at The Guardian

[ The Guardian | 2017-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #store opened #modern life #title page #chapter headings #bestseller charts


Brand Marketing In The Marvel Universe

It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company

[ Fast Company | 2017-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #getelementbyidid return


Ohio man accused of posting video of fatal shooting on Facebook remains on the loose

An Ohio man claimed to be angry at a woman when he shot and killed an elderly passerby Sunday afternoon and posted video of the killing on Facebook. Police urged the suspect to turn himself in, but he remained on the loose into the night. Law enforcement officials identified the suspect as Steve... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook remains #fatal shooting #posted video


President Trump Has Been on Over 28 National Magazine Covers in 2017 | By The Numbers

This and other surprising stats from around the media industry... The post President Trump Has Been on Over 28 National Magazine Covers in 2017 | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #numbers appeared #president trump #surprising stats #media industry


Naomi Klein takes on Trump's 'shock politics'

Naomi Klein is publishing a book with Allen Lane to explain Donald Trump's rise to power as "a product of our time" and exploring what can be done to resist his brand of shock politics. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #naomi klein


Telling Trump’s Story to Children: For Book Publishers, It’s Tricky

“A True Book: President Donald Trump” describes Mr. Trump’s real estate career, as well as public perceptions of his opponent during the election, Hillary Clinton. Continue reading at The New York Times

[ The New York Times | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #hillary clinton


“I Call It Truthful Hyperbole”: The Most Popular Quotes From Trump’s “The Art of the Deal”

In 1987, Donald Trump published The Art of the Deal, a 402-page book outlining his worldview and strategies for making what he was known for at the time: deals. Looking back now, of course, we know that Trump might not be as good at deals (or business) as he touted in the book. Since its... Continue reading at Fast Company

[ Fast Company | 2017-04-04 00:00:00 UTC ]
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Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #start publishing


Russia blamed for Amazon listing of anti-Trump book

Historian Timothy Snyder’s On Tyranny, which offers lessons on resisting repressive rule, provokes fake book listing that repeats slogan seen on pro-Putin posters Publishers believe that Russian individuals are behind the creation of an fake book parodying a self-styled manual for resisting US... Continue reading at The Guardian

[ The Guardian | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russia blamed #offers lessons #self-styled manual #populist leaders #contained lessons #pro-donald trump #russian federation


Russia blamed for hacking Amazon listing of anti-Trump book

Historian Timothy Snyder’s On Tyranny, which offers lessons on resisting repressive rule, has sales blurb rewritten to repeat slogan seen on pro-Putin posters Publishers believe that Russian hackers are behind an attack on the Amazon page for a self-styled manual for resisting US president... Continue reading at The Guardian

[ The Guardian | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russia blamed #offers lessons #russian hackers #self-styled manual #populist leaders #contained lessons #pro-donald trump #russian federation


Kendrick Lamar targets Donald Trump on new song 'The Heart Part 4'

Today in Entertainment: New Kendrick Lamar song; Harry Potter ride gets an upgrade March 24, 2017, 12:05 p.m. With the arrival of spring, blockbuster movie season has gotten an early start with "Beauty and the Beast" and other films, music fans are making plans for recently announced summer... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early start #music fans #making plans


New Bill Would Let Trump Pick the Next Register of Copyrights

A bill introduced in Congress yesterday would let Donald Trump pick the next register, rather than Librarian of Congress Carla Hayden. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-23 00:00:00 UTC ]
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In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue

Part three of our annual salary survey looks at compensation levels for publishers, account executives, and marketing directors. The post In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-22 00:00:00 UTC ]
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Trump confirms plan to eliminate NEA and NEH

US president Donald Trump has confirmed a previously leaked proposal to eliminate both the National Endowment for the Arts and the National Endowment for the Humanities as part of his first federal budget plan for 2018.  Continue reading at The Bookseller

[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek

[ AdWeek | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #20-minute video


Librarians Vow to Fight Trump on Funding Cuts

In a statement, the American Library Association called Trump's proposal to effectively eliminate all federal library funding "counterproductive and short-sighted," and vowed to fight. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight trump #funding cuts


Trump Budget Calls for Eliminating the NEA, NEH

President Trump's budget proposal for fiscal 2018 calls for completely eliminating funding for the NEA and NEH as well as a number of other domestic programs. The LitNet arts coalition called the NEA proposal "an assault on free expression." Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #president trump #budget proposal #free expression


Mills & Boon gets graphic in ‘sexiest’ series yet

HarperCollins imprint Mills & Boon has launched Dare, a new series of “sexually graphic storytelling [with] strong, independent women and sizzling hot heroes”. Continue reading at The Bookseller

[ The Bookseller | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mills boon #independent women


Poets to Hold Vigil for the NEA at Trump Tower

Poets and activists have organized a vigil and reading protesting President Donald J. Trump's proposed budget cuts to, or elimination of, the National Endowment of the Arts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trump tower #national endowment