Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Other Publishing stories related to: 'Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales'


Wright to Head Up New HBG Int'l Sales Unit

Based out of London, Ben Wright, formerly of PRH, will oversee the new publisher's new group international sales division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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Penske Media Buys Fairchild Trade Titles, Including WWD

Penske Media Corp., the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.The sale includes Women's Wear Daily and Footwear News, according to a statement today from the companies."This... Continue reading at Advertising Age

[ Advertising Age | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #statement today #wear daily


Wright appointed Hachette group international sales director

The director of digital sales and channel development at Penguin Random House is to join Hachette... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales


Flat sales but underlying growth for CUP

Cambridge University Press has reported a sales increase of 5% at constant currency rates in the... Continue reading at The Bookseller

[ The Bookseller | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flat sales #underlying growth #sales increase


Predictive Data Boosts Social Messaging by 91%

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at AdWeek

[ AdWeek | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest study #consumer engagement #key findings


Iowa Bookseller Pumps Up Sales for Author's Memoir

About 25% of the sales of a Holt memoir by a debut author have been in Iowa's bookstores, due to the heroic efforts of a Decorah bookseller Kate Rattenborg. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author


National Geographic Ranked No. 1 in Social Media Among Publishers

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek

[ AdWeek | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo gallery #huffington post


UK consumer magazines lost nearly 1m print sales in first half of 2014 ABC

Sales of the hundreds of paid-for weekly and monthly titles fell 4.4% compared with previous six months, according to latest healthcheck Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4% compared


How Data and Editorial Teams Can Work Together

For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #drive traffic #online activity


NME hits a new low in print sales

Title trails last in music magazine sector, selling fewer than 15,000 copies in first half of year Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales


Total Moblie Ad Spend Almost Doubled Last Year

Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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Mens Health stays strong at top of paid-for mens magazine market

Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #closest rival


Chromebook on the rise, with sales set to triple by 2017

Google's Chromebook is on the up and up, according to the latest report published by analyst firm Gartner. This year, Gartner estimates that total Chromebook sales will hit 5.2 million, which is up 79 percent from 2013. Looking further out to 2017, the number of units sold should reach 14.4... Continue reading at Betanews

[ Betanews | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #units sold #education sector


Bookstore Sales Fell 7.9% in First Half of 2014

Bookstore sales for the first six months of 2014 were down 7.9% compared to the same period last year, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore sales #9% compared #preliminary estimates #census bureau


Company magazine to go digital-only amid falling sales

Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company magazine #hearst announced


AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek

[ AdWeek | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick dolan #paid dividends #survey found


Purdue Opens Amazon-Branded E-Store

As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Harper Has New Indie Marketing Fund

HarperCollins has started what it is calling the HarperCollins Promotional Fund (HCPF), a program which will provide additional funds to help independent retailers market HC books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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Russian Book Sales Plummet in Ukraine, Imports to Be Cut

Sales of Russian books in the Ukraine have plummeted in 2014 and the Ukrainian government is looking at passing legislation to curtail imports further. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russian books


Simon & Schuster Second Quarter Sales Rise 12%

S&S reported a 12% rise in revenue in the second quarter of 2014, credited the growth to such print bestsellers as Hillary Clinton's 'Hard Choices' and Stephen King's 'Mr. Mercedes.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #12% rise #print bestsellers #hillary clinton #hard choices #stephen king