Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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The open access shift at UWA Publishing is an experiment doomed to fail

The notion that a respected publishing house can be replaced by open access publishing is disproved by examining other recent examples, such as the now-closed University of Adelaide Press. Continue reading at The Conversation

[ The Conversation | 2019-11-11 01:43:51 UTC ]
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Lin-Manuel Miranda has a surprisingly personal reason for opening a bookstore in the age of Amazon

He may have created the biggest hit on Broadway, but the ‘Hamilton’ auteur still thinks small in a lot of ways, especially when it comes to business. Along with being the creator of a little show called Hamilton, Lin-Manuel Miranda is also known for his enthusiastic social media... Continue reading at Fast Company

[ Fast Company | 2019-11-08 17:15:09 UTC ]
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Audio market set to grow as research backs Audible’s captions

Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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Waterstones to open new London bookshop

Waterstones will open a new branch in London’s Victoria in the first week of December.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 09:52:11 UTC ]
More news stories like this | News stories tagged with: #london bookshop


#Merky Books to open pop-up shop

Stormzy’s Penguin Random House imprint #Merky Books has teamed up with Beats by Dre to open the #Merky Books pop-up shop in London. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 17:02:51 UTC ]
More news stories like this | News stories tagged with: ##merky books #penguin random house


PRH US to expand with new Nevada distribution centre

​Penguin Random House US is expanding its distribution operations with a new centre in Nevada.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 11:21:34 UTC ]
More news stories like this | News stories tagged with: #distribution operations #random house


Adobe, Twitter and the New York Times team up to fight digital fakes

Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at Engadget

[ Engadget | 2019-11-05 00:34:00 UTC ]
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Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | News stories tagged with: #audio publishing #digital marketing #futurebook live #consumer data


PRH to Open Western U.S. Distribution Center

Penguin Random House will add a third distribution and fulfillment center to its network after entering into an agreement to take over the Reno, Nev., facility currently occupied by Baker & Taylor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
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A decorated Marine, badly injured in Afghanistan, shares his hard road to recovery

In his memoir, says Medal of Honor winner Kyle Carpenter, he wants to offer hope. Continue reading at The Washington Post

[ The Washington Post | 2019-10-31 21:42:22 UTC ]
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Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map

The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-31 16:47:22 UTC ]
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Emirates Publishers Association Opens Educational Publishing Seminar

Grounded in discussions on supporting UAE-based education publishers, this two-day program includes road-mapping sessions to plan the next five years. The post Emirates Publishers Association Opens Educational Publishing Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-28 05:15:12 UTC ]
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What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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#Merky Books to expand as Lindsay-Prince appointed commissioning editor

Stormzy’s Penguin Random House imprint is set to expand, with Lemara Lindsay-Prince appointed to the newly created role of commissioning editor for #Merky Books. Continue reading at The Bookseller

[ The Bookseller | 2019-10-25 01:15:20 UTC ]
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Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
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Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
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Congress Looking into Anticompetitive Behavior in the Digital Library Market

In written testimony made public this week, American Library Association officials told lawmakers that “unfair behavior by digital market actors—and the outdated public policies that have enabled them—is doing concrete harm to libraries.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
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Dead Reckoning, Marvel Team to Publish ‘Atlas at War’ Combat Comics

Dead Reckoning, the graphic novel imprint of the Naval Institute Press, has teamed with Marvel Comics to produce 'Atlas at War,' a hardcover collection of classic combat comics stories created by a group of now-acclaimed artists, among them Jack Kirby, Bernie Krigstein, and John Severin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-23 04:00:00 UTC ]
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Sharjah International Book Fair Expands Its Publishers Conference Program

In duration and scope, the 2019 edition of Sharjah International Book Fair's Publishers Conference is programmed for an audience from more than 80 markets. The post Sharjah International Book Fair Expands Its Publishers Conference Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-22 13:49:54 UTC ]
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CUP teams with Unbound to crowdfund OA politics book

Cambridge University Press is launching a crowdfunding campaign with Unbound to see if the model can work in publishing an academic title Open Access. Continue reading at The Bookseller

[ The Bookseller | 2019-10-22 01:13:36 UTC ]
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