Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

Other Publishing stories related to: 'Open Road Expands Marketing Team'

Macmillan US sets up inclusive management team as Sargent steps back

Macmillan Publishing in the US is setting up a new 13-member committee to run the company, with c.e.o. John Sargent stepping back from day-to-day management “to make room for new voices”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 17:16:31 UTC ]
More news stories like this | News stories tagged with: #make room #macmillan

Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | News stories tagged with: #biggest issues #digital content

Zondervan Leadership Team Moves to Nashville

HCCP has named two Nashville-based Nelson executives to head the company's Zondervan Books and Zondervan Thrive imprints, which had been located in Grand Rapids, Mich. Webster Younce is now v-p and publisher of the imprints, and Paul Fisher is v-p of marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #zondervan books #grand rapids

Alliance of Independent Authors teams up with agency for rights help

The Alliance of Independent Authors (ALLi) has joined up with New York's Ethan Ellenberg Literary Agency to help members with the management and licensing of their rights. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:38:35 UTC ]
More news stories like this |

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Two Roads picks up trio of 'glamorous' social histories

Two Roads has acquired three "glamorous social histories": Maiden Voyages by Siân Evans, The Barbizon by Paulina Bren and Kiki Man Ray by Mark Braude. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:44:38 UTC ]
More news stories like this |

Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | News stories tagged with: #parragon books #vice president

Universities Step Up the Fight for Open-Access Research

Today’s deal between the University of California and publisher Springer Nature is a big milestone on the path to dismantling paywalls around academic journals. Continue reading at Wired

[ Wired | 2020-06-16 15:00:00 UTC ]
More news stories like this | News stories tagged with: #springer nature

University of California, Springer Nature Sign Groundbreaking Open Access Deal

The University of California announced a groundbreaking open access publishing agreement with leading academic publisher Springer Nature, the largest open access agreement in North America to date, and the first for Springer Nature in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publisher #springer nature

An open letter to UK publishing from the Black Writers' Guild

The protest movement sweeping the world since the killing of George Floyd in Minneapolis has forced an international soul searching to understand the pervasive racial inequalities that haunt most sectors of our society. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 17:05:27 UTC ]
More news stories like this | News stories tagged with: #open letter #uk publishing #black writers #george floyd

ABA's Priority Is 'Keeping Bookstores Open'

The ABA's Virtual Town Hall held Thursday addressed a wide range of topics, from the shift to online bookselling to racism to marketing activities, all with one thing in mind: the need to keep bookstores in business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #online bookselling

China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
More news stories like this | News stories tagged with: #book market

Two Roads pre-empts debut novel from Mary Karras

Hachette imprint Two Roads has pre-empted a debut novel from Mary Karras, in a two-book deal.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 01:23:48 UTC ]
More news stories like this | News stories tagged with: #hachette imprint #hachette #debut novel

Aspen Words Literary Prize Opens 2021 Submissions Seeking ‘Transformative Fiction’

Opening today for submissions in its 2021 cycle, the Aspen Words Literary Prize is focused on fiction that illustrates 'the transformative power of literature on thought and culture.' The post Aspen Words Literary Prize Opens 2021 Submissions Seeking ‘Transformative Fiction’ appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-10 17:05:39 UTC ]
More news stories like this | News stories tagged with: #opening today #transformative power #literary prize

Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #news organizations #print media

"Do better, publishing people": an open letter to the industry

I have to start by admitting that when I began writing this letter last week, I was boiling mad and ready to take everyone on. Now, in its tenth or twentieth draft (I don’t know which) I’m still boiling mad, but most of your gaslighting social media posts that sent me over the edge have gone, so... Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 12:34:21 UTC ]
More news stories like this | News stories tagged with: #publishing people #open letter #began writing #hostile environment #black authors

Hachette Children's hosts 'open days' for picture book creators in North and Scotland

Hachette Children’s Group will host two virtual open days to discover picture book writers and illustrators from the North of England and Scotland. Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 07:22:21 UTC ]
More news stories like this | News stories tagged with: #hachette children #hachette #picture book

Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
More news stories like this | News stories tagged with: #lockdown diaries #book marketer #month ago

As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook