In what may very well go down in the books as the single greatest Game 7 in World Series history, the Chicago Cubs on Wednesday night exorcised a 108-year-old demon in front of the largest national TV audience to tune in to a baseball game in 25 years.According to Nielsen live-plus-same-day data, the Cubs' 8-7 extra-inning victory over the Cleveland Indians averaged 40.045 million viewers, eclipsing Fox's previous record, which was set by the seventh game of the indelible Diamondbacks-Yankees Fall Classic in 2001. The clincher, which unfolded in a city still reeling from the terror attacks of Sept. 11, delivered 39.1 million viewers.The heart-pounding finish to the 2016 MLB campaign also averaged a staggering 21.8 household rating, making it the highest-rated World Series broadcast since the aforementioned Arizona-New York game drew a 23.5 rating. By comparison, only four NFL playoff games and Super Bowl 50 delivered a higher rating than Game 7 of the Cubs-Indians showcase. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-04 00:00:00 UTC ]
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Frankfurt Book Fair director Jurgen Boos talks about the major changes that are in store for the 2015 iteration of the industry's most important trade fair. Continue reading at The Bookseller
[ The Bookseller | 2015-10-09 00:00:00 UTC ]
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TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
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Embarking on a new IT project is a major undertaking no matter what your company's scope or size, but when you're News Corp -- with 10 business units and 25,000 employees around the globe -- it's not for the faint of heart.That, however, was exactly the challenge that faced Dominic Shine less... Continue reading at PC World
[ PC World | 2015-10-03 00:00:00 UTC ]
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Women are as much as 10 decades away from reaching gender equality in the United States, according to a new study published Wednesday by LeanIn.Org and McKinsey & Co. The report from Facebook Inc. Chief Operating Officer Sheryl Sandberg’s nonprofit and the management consulting firm states... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-10-02 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Deputy editor Ellen Pollock to become first female editor in magazine’s historyBloomberg Businessweek editor Josh Tyrangiel has resigned after six years at the company. Deputy editor Ellen Pollock will replace Tyrangiel, becoming the magazine’s first female editor since its founding in 1929. ... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age
[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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In the early 1960s Jeremy Tarcher packaged book deals for celebrities, which resulted in such comical titles as "Phyllis Diller's Housekeeping Hints" and Johnny Carson's "Happiness Is a Dry Martini." Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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The indie revival continues this week with the announcement of a new design bookstore on New York City’s Lower East Side and the grand opening of Phoenix Books in Rutland, Vt., Phoenix’s third store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Netflix and Hulu are among the major media companies that are taking a dive into virtual reality. Today, Facebook-owned Oculus announced that it's teaming up with the two streaming sites and other media publishers to create VR experiences for its upcoming Samsung headset that's priced at $99.... Continue reading at Digiday
[ Digiday | 2015-09-25 00:00:00 UTC ]
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In Sweden, a thriller finds an audience with women readers "probably a bit tired of reading about middle-aged policemen." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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Sydney Davies, the Booksellers Association’s head of trade and industry, is retiring after 26 years. The BA has appointed Giles Clifton, a non-practising barrister, to the new role of head of corporate affairs following his departure. Clifton will begin in October and focus on lobbying for the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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A Boston store celebrates its one-year anniversary with a collection of writings by the authors who have appeared at the store along with writings by the store staff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-14 00:00:00 UTC ]
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Over the past three years, Quarto Publishing Group has channeled efforts to growing its cookbook catalogue, tripling its list from 35 cookbooks to more than 100, all while adding a personalized cookbook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-14 00:00:00 UTC ]
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Game of Thrones fans can rest assured that even the impending zombie apocalypse won't stop George R.R. Martin from delivering eagerly awaited future instalments of the book series. Continue reading at Stuff
[ Stuff | 2015-09-12 00:00:00 UTC ]
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PW is proud to announce the names of the 40 honorees (including four finalists and one superstar) of its inaugural Star Watch program, which recognizes young publishing professionals who have distinguished themselves as future leaders of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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PW's Star Watch honors the publishing industry's up-and-coming talent. Get to know tomorrow's leaders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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