On Facebook, live tech shows are hot

Publishers have live tech video fever. On Wednesday, Bloomberg Technology reporter Mark Gurman will debut “Gadgets with Gurman,” a product-focused show that will feature Gurman showing viewers tips and hacks that get help them get the most out of a product. The first episode, which focuses on the Samsung Galaxy S8, will stream live on […] The post On Facebook, live tech shows are hot appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-12 00:00:00 UTC ]
News tagged with: #stream live

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Facebook Is Expanding Ad Breaks for Live and Uploaded Video

Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek

[ AdWeek | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher websites #video ads #ad breaks


George Saunders, "Quite Possibly" Colbert's Favorite Living Author, Comes to the Late Show

On the 'Late Show,' George Saunders gets ribbed about writing a novel, explains what a "bardo" is, and discusses kindness and Donald Trump in support of his debut novel, 'Lincoln in the Bardo.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george saunders #late show


News publisher Attn is crowdsourcing Facebook Live coverage

News site Attn, which gets 400 million views per month on Facebook, is investing in Facebook Live -- and outsourcing some of that content to external parties. To cover two protests in January, Attn recruited protesters on-site to provide a live feed for its Facebook page. Attn also live streamed... Continue reading at Digiday

[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live feed


Facebook stops paying publishers to stream live video

For a while, Facebook was obsessed with live video -- it even paid publishers to make sure there was a steady flow of professionally-shot streams on offer. However, Zuckerberg and company appear to be tempering their enthusiasm a little bit. Recode s... Continue reading at Engadget

[ Engadget | 2017-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steady flow


Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warning sign #make money


Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brit + #early success #facebook live


BrandPost: In the New Year, Use Tech to Live Life to the Fullest

It seems like every new year brings the same old batch of resolutions: lose weight, join a gym, organize that closet once and for all. But according to consumer research firm Nielsen, there’s another self-improvement pledge that’s nearly as popular as fitness: “Enjoy life to the fullest.”That... Continue reading at PC World

[ PC World | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live life #lose weight


You Can Now Listen to Live Audio Content on Facebook

Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading at AdWeek

[ AdWeek | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live event #news outlet #reach audiences #adam grant


HarperCollins Continues Facebook Live Programming with Holiday Campaign

HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live video


TV-like programming struggles to find a home on Facebook Live

Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday

[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #bleacher report #appointment viewing #big challenge


Publishers brace for what happens if Facebook stops paying for live videos

Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday

[ Digiday | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live videos #multiple publishers #surprising move


Publishers adopt Facebook Live, but struggle with monetization and discovery

Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday

[ Digiday | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #questions remain


BuzzFeed CEO Jonah Peretti talks Facebook Live and Ivanka Trump

Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ivanka trump #digital content #cable network


Facebook Encourages More Live Broadcasts With New Ad Campaign

Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live broadcasts #ad campaign #outer space #public figures #vast majority


Facebook's verified users can now schedule live broadcasts

You no longer have to wait patiently for your favorite superstars to share a link for their Facebook Live streams. Facebook is introducing scheduling to Live, letting publishers queue up streams so that you can tune in the moment the event starts. Th... Continue reading at Engadget

[ Engadget | 2016-10-19 00:00:00 UTC ]
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Publishers Tweak Their Approach to Facebook Live

Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age

[ Advertising Age | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steady stream #months ago


Digital Trends found a highly profitable niche among tech review sites without relying on Facebook

Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #digital trends #$120 million #ve identified


Why Time Out has prioritized Facebook Live, Tumblr and Snapchat on social

Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday

[ Digiday | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #online content


Two months in: Four things NPR has learned using Facebook Live

NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday

[ Digiday | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #working full-time #explainer videos #view counts