Octopus merges PR and marketing

Octopus Publishing Group has merged its publicity and marketing departments to create one team... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-02-14 00:00:00 UTC ]
News tagged with: #marketing departments

Other Publishing stories related to: 'Octopus merges PR and marketing'


ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #local communities #independent stores


Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales spike #male readers #year long


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #frank assessment #covid-19 pandemic #digital content #e-book


HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harperchristian resources #harpercollins


World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | News stories tagged with: #markets appeared #rights roundup #includes titles #united kingdom #world book


Octopus partners with Allbright on wellbeing events

Octopus Publishing Group and global careers network AllBright have teamed up to launch a virtual wellbeing event series in May.     Continue reading at The Bookseller

[ The Bookseller | 2021-04-20 14:02:09 UTC ]
More news stories like this |


Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #bounced back #national lockdown


PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
More news stories like this | News stories tagged with: #marketing teams #penguin random house


Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
More news stories like this | News stories tagged with: #post report #book market #russian book


For the Sackler family, a dynasty built on medicine, marketing and pain

Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #opioid crisis


The Sentinel stands guard in top spot as market jumps 8%

Lee and Andrew Child's The Sentinel (Corgi) has claimed the UK Official Top 50 number one spot in its first week on sale, selling 19,996 copies, as sales figures return to the Nielsen BookScan charts. Continue reading at The Bookseller

[ The Bookseller | 2021-03-23 15:29:43 UTC ]
More news stories like this | News stories tagged with: #andrew child #sentinel corgi #nielsen bookscan


Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishers break #publishing industry


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
More news stories like this | News stories tagged with: #russian market #book publishers #children's book


Cornerstone merges Hutchinson and William Heinemann, recruits Conford and Ahmed

Cornerstone is merging Hutchinson and William Heinemann, and recruiting Profile's Helen Conford and Little, Brown's Ailah Ahmed, while publisher Jason Arthur leaves PRH after 22 years. Continue reading at The Bookseller

[ The Bookseller | 2021-02-26 05:55:07 UTC ]
More news stories like this | News stories tagged with: #william heinemann


International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
More news stories like this | News stories tagged with: #major boost #publishing industry


Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #retail partners


'Borderlands' developer Gearbox is merging with publishing giant Embracer

Some of the larger independents in the video game world now have a shared home. Embracer Group (aka THQ Nordic) is merging with Gearbox Software, turning the Borderlands studio into a seventh operating group that will serve as a wholly-owned subsidia... Continue reading at Engadget

[ Engadget | 2021-02-03 15:42:53 UTC ]
More news stories like this | News stories tagged with: #publishing giant


Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan


Bloomsbury predicts annual profit 'well ahead' of market expectation

In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | News stories tagged with: #market expectation #trading update #annual revenue #bloomsbury