Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles.  Continue reading at 'The Bookseller'

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
News tagged with: #announced promotions #marketing department #senior roles

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Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | News stories tagged with: #juno dawson #fashion industry #ya book


How Public Libraries Are Handling Summer Reading During COVID-19

Find out how some libraries are shifting summer reading programs into digital spaces, maintaining their communities, and learning from the process. Continue reading at Book Riot

[ Book Riot | 2020-05-26 10:33:13 UTC ]
More news stories like this | News stories tagged with: #libraries #public libraries


Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with: #$30 million #tv networks #companies didn #disclose terms #digital media


BookExpo 2020: Public Libraries and the Pandemic

As states begin lifting stay-at-home restrictions, public libraries face a wide range of short- and long-term issues. How do we keep library workers safe, and employed? How will buildings be redesigned to support physical distancing? Amid the economic damage wrought by the pandemic, how will... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #public libraries


Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry


PRH field sales director Faiers retires, Dougall steps up

PRH UK field sales director John Faiers is retiring after a 33-year publishing career, while Elspeth Dougall will step up to a new role following his departure. Continue reading at The Bookseller

[ The Bookseller | 2020-05-18 14:38:31 UTC ]
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Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this | News stories tagged with: #pandemic passes #cookbook


Moser, Whitehead, McDaniel, Grandin, Boyer, Brown Win 2020 Pulitzers

The 2020 Pulitzer Prizes for Letters were awarded in the book categories of fiction, history, biography, poetry, and general nonfiction, for books published in 2019, on May 4 via YouTube. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book categories #general nonfiction


8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen


Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Poet and comedian Derrick C. Brown finds the bright spots in quarantine life

For National Poetry Month, Brown launched “Goodnight America,” a weekly series of live performances on Zoom that combine poetry, comedy and lullabies. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 12:00:00 UTC ]
More news stories like this | News stories tagged with: #bright spots #weekly series


Publishing Organizations Urge Public to Support Bookstores

In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #support bookstores #covid-19 pandemic #publishing industry #world book


Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #steady decline


Public Libraries After the Pandemic

The value of public libraries is rarely questioned in times of crisis—think of the New Orleans Public Library after Hurricane Katrina, or the Ferguson Municipal Public Library during the unrest there. But this crisis is different. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hurricane katrina #public libraries #libraries


Essence Cancels 2020 Festival Over Public Health Concerns

Essence has canceled its annual music and culture festival amid concerns about the spread of COVID-19, the magazine announced Wednesday, setting aside earlier plans to postpone the July 4th weekend event for the fall. Organizers initially announced on March 27 that alternate dates later in the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-16 16:27:37 UTC ]
More news stories like this | News stories tagged with: #local economy #large-scale events #surrounding communities #late february #full refund #hard hit #long-standing relationship


Anna Bond appointed Octopus m.d., as Goff departs

Pan Macmillan sales and brand director Anna Bond is leaving the publisher after 17 years to join Hachette UK as managing director of Octopus Publishing Group. She replaces current Octopus chief Alison Goff who is stepping down later this year after 21 years with the company.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 11:53:12 UTC ]
More news stories like this | News stories tagged with: #hachette #pan macmillan


HMH's Bruce Nichols Tapped to Head Little, Brown

Bruce Nichols has been named publisher of Little, Brown, filling a void that has been open since Reagan Arthur was hired as Sonny Mehta's replacement at Knopf. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #named publisher #reagan arthur #sonny mehta


Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #major factor #retain control #social networks #watch shows #management consultant #digital content


Midwestern Booksellers Step Up Virtual Get-Togethers

The Great Lakes Independent Booksellers Association and Midwest Independent Booksellers Association are both stepping up efforts to keep members in their far-flung regions connected with weekly Zoom conference calls. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Rekindled: Oscar Villalon in Conversation With Lisa Brown

On this episode of Rekindled, Oscar Villalon, editor in chief of ZYZZYVA, speaks with author and illustrator Lisa Brown. Brown’s latest book is called Long Story Short: 100 Classic Books in Three Panels, in which she distills long classics (Proust, Madame Bovary, Jonathan Franzen, etc) into one... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-10 20:00:17 UTC ]
More news stories like this | News stories tagged with: #madame bovary #jonathan franzen