Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses. Nielsen Global Media will focus on providing measurement metrics, including... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-07 18:41:04 UTC ]

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As the U.S. advances on a title defense, Women's World Cup ratings soar

The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-01 17:19:54 UTC ]
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Most Users Know What They Want to Watch on Streaming Services, Report Finds

The amount of time adults in America stay connected with media is astronomical. Specifically, they spend 11 hours and 27 minutes per day plugged into some type of device, according to the Q1 Nielsen Total Audience report released today. And even though there are many streaming options for... Continue reading at AdWeek

[ AdWeek | 2019-07-01 10:00:11 UTC ]
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7 things you should know about the TV/streaming industry this week

Welcome to the first edition edition of Ad Age TV Brief, a new roundup of news from the world of broadcast, cable, streaming and beyond. Sinclair under fire “The Federal Communications Commission is investigating whether Sinclair Broadcast Group Inc. misled the government agency during its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 20:34:29 UTC ]
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A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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First Democratic debate scares up 15.3 million viewers

NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek

[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp inks deal to acquire Data Plus Math

LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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5 Key Takeaways From Reuters’ 2019 Digital News Report

An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek

[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:19:28 UTC ]
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'Highly concerning': picture books bias worsens as female characters stay silent

Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian

[ The Guardian | 2019-06-13 05:00:18 UTC ]
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Rakuten Kobo Forma e-reader review: Refined experience, flawed package

The Rakuten Kobo Forma is a poster child for the tug-of-war behind the design of every device you own. Companies strive to find the right balance of size, weight and features based on market research and what’s worked well for them in the past. Sometimes it works out. Sometimes things go... Continue reading at PC World

[ PC World | 2018-12-05 00:00:00 UTC ]
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Black confirms 'strategic review, potential sale' at Osprey

The chairman of the Osprey Group has confirmed the company is undergoing a “strategic... Continue reading at The Bookseller

[ The Bookseller | 2014-06-20 00:00:00 UTC ]
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IDG Founder Patrick McGovern Dies

Patrick J. McGovern, who became a billionaire as founder and majority owner of Boston-based technology publisher International Data Group, has died. He was 76.He died Wednesday at Stanford Hospital in Palo Alto, Calif., the company said in a statement. No cause was given. He lived in Hollis, New... Continue reading at Advertising Age

[ Advertising Age | 2014-03-21 00:00:00 UTC ]
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Ether for Authors: How Clear a View of Publishing Do We Have?

At Publishing Perspectives, Porter Anderson looks at Bowker's new market research, at grassroots survey efforts, and at questions around ebooks' potential. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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YouGov: books 'among most popular online buys'

Books are among the items most commonly bought online, according to a report from market research... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Hearst, Bonnier Agree to MediaVest Demand for Tablet Data

Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where there’s little consumer data. One prominent buyer, MediaVest’s Robin... Continue reading at AdWeek

[ AdWeek | 2011-07-21 00:00:00 UTC ]
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New Hearst App Blends the Marketplace with the Newsroom

There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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