Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of metrics for the video industry. And the second one is the transition of our buy-side business to more of a data as a service business, from market-share data to market-share data that is linked to a set of explanatory variables. Where do things stand with your total audience measurement rollout? In the fourth quarter of last year, we delivered the final pieces, so that any advertisers, any agency, any publisher can now see the total audience to a piece of advertising and video content. That data is starting to flow through our clients' systems on a proprietary basis and is informing their decisions around the upfront, particularly the networks, many of whom are now seeing that data and understanding what lifts these other platforms provide to their total audience. The next step for us is to move to a syndicated product, whereby everybody sees everything. We're hopeful of being able to execute that by the end of the second quarter. Last fall, your target for that had been the end of first quarter. What caused the delay? I think it's the reality of working through the data with clients, getting them comfortable with the new data sets that they're seeing. That process … I don't know... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-22 00:00:00 UTC ]
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A linear city in the desert is a provocative vision of the city of the future—but it’s been tried before. Saudi Arabia’s proposal for a 105-mile-long building called the Line has all the stuff of a science fiction paperback. The stark desert setting. The kingdom in control of vast amounts of one... Continue reading at Fast Company
[ Fast Company | 2022-08-04 04:30:19 UTC ]
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Day two of the DOJ's trial to block PRH from acquiring S&S featured a little star power: bestselling author Stephen King. In terms of the case before the court, however, the highlight of the day was the testimony of S&S CEO Jonathan Karp. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Lori Garver's new memoir details her struggles to get NASA colleagues to embrace SpaceX and Blue Origin. Continue reading at Wired
[ Wired | 2022-07-29 16:00:00 UTC ]
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Michael Crummey, an award-winning author whose poetry and prose explore the region and its capital, St. John’s, shares book recommendations, local vocabulary and where to find a good pint. Continue reading at The New York Times
[ The New York Times | 2022-07-20 09:00:09 UTC ]
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Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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Following the recent onslaught of attacks on LGBTQ+ rights across the nation, the Smithtown Library Board of Trustees passed a resolution on June 21st to remove all Pride month displays from their children’s sections across all four buildings in the library’s district. The New York Library... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-24 15:19:59 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age
[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Book publishing startup Parea is using the DTC playbook to connect new authors to communities who will engage with their work. Every year, publishers release thousands of new titles, but the vast majority don’t turn a profit. M0st authors spend years working on a book, only to see it languish,... Continue reading at Fast Company
[ Fast Company | 2022-06-14 09:00:06 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post
[ The Washington Post | 2022-06-09 14:43:17 UTC ]
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In her memoir “Also a Poet: Frank O’Hara, My Father, and Me,” Ada Calhoun set out to write a poet’s biography and found a connection to her father instead. Continue reading at The New York Times
[ The New York Times | 2022-06-09 09:00:19 UTC ]
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Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
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'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
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"Elektra," "Darling Girl" and "How to Be Eaten" reimagine Greek myth, "Peter Pan" and various fairy tale characters. Continue reading at The Washington Post
[ The Washington Post | 2022-05-21 12:00:20 UTC ]
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Rocky Horror Show actor tells defamation trial McLachlan looked ‘very frail’ and ‘in shock’ the day ABC and Fairfax reports were publishedGet our free news app; get our morning email briefingAn actor involved in the production of The Rocky Horror Show has told the New South Wales supreme court... Continue reading at The Guardian
[ The Guardian | 2022-05-17 06:54:30 UTC ]
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It seems Black Mirror is making a comeback. Three years after the fifth season of the sci-fi anthology series arrived, Variety reports that Netflix has greenlit a sixth season.Details are scant for now, though it seems casting is in progress for a season that's expected to have more episodes... Continue reading at Engadget
[ Engadget | 2022-05-16 14:22:10 UTC ]
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