Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver more reliable and stable measurement each week. In the... Continue reading at 'AdWeek'
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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The 'Find Waldo Local' campaign, held nationwide for the month of July, had customers hunting for Waldo in independent bookstores and businesses. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-11 00:00:00 UTC ]
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Candlewick's Find Waldo Local promotion, which the publisher produced last month in conjunction with the American Booksellers Association, was such a resounding success that Candlewick announced that it will sponsor it again next summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
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Random House US has launched a television division, formed in partnership with fellow Bertelsmann... Continue reading at The Bookseller
[ The Bookseller | 2012-07-26 00:00:00 UTC ]
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Hearst Magazines International (HMI) is set to release its Singapore edition of Esquire, which will debut as a September issue and will be the brand’s 25th global edition. Continue reading at Folio Magazine
[ Folio Magazine | 2012-07-20 00:00:00 UTC ]
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The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times
[ The New York Times | 2012-07-10 00:00:00 UTC ]
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Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief... Continue reading at AdWeek
[ AdWeek | 2012-06-06 00:00:00 UTC ]
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Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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Phoenix Yard Books, which launched in 2011, is to expand its fiction publishing in 2013 with... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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With the race on for expanding magazine brands onto a variety of platforms, particularly the kind that don’t involve paper, printers are finding new ways to serve clients and draw in new revenue. Some of these tactics include launching multiplatform services, in addition to combining digital and... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-03 00:00:00 UTC ]
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Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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#digital content
E-textbook rental specialist Coursesmart is considering expanding its offer to trade titles, the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Recognizing that collaboration in the industry has never been more important, the California Newspaper Publishers Association (CNPA) has joined forces with the Local Media Association (formerly Suburban Newspapers of America) to offer certain product ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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In the first book in the 'Ascendance Trilogy,' a medieval con man trains orphan boys to impersonate a missing prince.The False Prince Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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Like the Austin Independent Business Alliance, begun by Steve Bercu, co-owner of BookPeople, which is celebrating its 10th anniversary this year, many early shop-local initiatives were started to keep Borders out. In Austin, Borders’s attempt to move across the street from Bercu’s store also led... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
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The Espresso Book Machine means that booksellers can publish and sell an enormous number of titles. But can they make the finances work? Continue reading at The Atlantic
[ The Atlantic | 2012-03-13 00:00:00 UTC ]
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#local bookstore
Chalke Valley History Festival is to return in 2012 with a five-fold expanded programme and... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Children's publisher Bonnier is planning to expand into India, with its trading operation in... Continue reading at The Bookseller
[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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#custom content