Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver more reliable and stable measurement each week. In the... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-03 10:00:35 UTC ]
News tagged with: #tv measurement #nielsen

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Hachette undergoes 'major overhaul' of recruitment after staff and author census

Hachette is undergoing a "major overhaul" of its recruitment and outreach practices to improve diversity in the workplace, after publishing the results for its first staff and author censuses. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 00:35:55 UTC ]
More news stories like this | All news stories tagged with: #hachette #improve diversity #major overhaul


This Vietnamese Publisher Is Expanding to Target 5 Million Ex-Pats in the US and Beyond

News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City,... Continue reading at AdWeek

[ AdWeek | 2021-11-24 06:00:00 UTC ]
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An expanded perspective, and a controversial claim, on America’s revolution

Woody Holton looks beyond the founders to find who shaped the push for independence. Continue reading at The Washington Post

[ The Washington Post | 2021-11-19 13:00:00 UTC ]
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Lawmakers Expand Inquiry into Library E-book Market

After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Finecast CEO Jakob Nielsen steps down

Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week

[ Media Week | 2021-11-11 20:15:28 UTC ]
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Fane launches first app, Fane TV

Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 08:56:47 UTC ]
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Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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Meyrick's DCI Daley to be adapted for TV

Denzil Meyrick's DCI Daley series will be adapted for television, and will star "Game of Thrones" actor Rory McCann in the lead role.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 00:02:39 UTC ]
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A few ideas for how TV shows about book publishing could include more Lit Hub.

I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
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Licensed to thrill: Kim Sherwood set to ‘expand the James Bond universe’

Known for her debut novel Testament, the Ian Fleming fanatic has been approved to write new novels set in 007’s world but without the agent himselfA new generation of Double O agents has been authorised by the estate of Ian Fleming, with Bond aficionado and novelist Kim Sherwood set to pen a new... Continue reading at The Guardian

[ The Guardian | 2021-11-04 09:49:02 UTC ]
More news stories like this | All news stories tagged with: #debut novel #harpercollins #james bond #ian fleming #novels set


Lloyd's latest thriller snapped up for film and TV

Film and TV rights have been sold for Sam Lloyd’s The Rising Tide (Bantam Press).   Continue reading at The Bookseller

[ The Bookseller | 2021-11-01 00:06:55 UTC ]
More news stories like this | All news stories tagged with: #tv rights


National Teen Book Club aims to expand reach with grant from Law Family

The National Teen Book Club is aiming to reach 50,000 young people in 600 schools in a drive to raise literacy levels and encourage a love of reading. Continue reading at The Bookseller

[ The Bookseller | 2021-10-29 16:42:42 UTC ]
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Rochester and Bayard-White join Hay House as editorial team expands

Hay House UK is expanding its editorial department and has appointed Helen Rochester as editorial director. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 04:55:59 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #make money


Boo! Your TV is trying to scare you

"Did you hear that? It’s probably nothing; I’ll go check." According to leading expert Chucky, this is a mistake too many people make. The best thing to do during this next week is to stay relatively safe in your home and tune into various modern-day sources to get your entertainment.  It’s a... Continue reading at Betanews

[ Betanews | 2021-10-25 10:20:32 UTC ]
More news stories like this | All news stories tagged with: #digital media #great time


White Whale Bookstore Turns Five, Expands

Pittsburgh’s White Whale Bookstore celebrated its five-year anniversary on October 15 with something special: the grand opening of its newly expanded space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
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GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Pantheon and Schocken Expanded, Realigned at KDPG

Pantheon and Schocken Books will no longer be a division of Alfred A. Knopf, instead operating as an independent imprint alongside Knopf, Doubleday and Vintage/Anchor, and will continue a significant expansion of its staff under Lisa Lucas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-13 04:00:00 UTC ]
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Henderson joins Vertebrate as indie expands digital business

Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 13:33:05 UTC ]
More news stories like this | All news stories tagged with: #digital business