For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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The 2014 National Book Awards were presented Wednesday evening at a ceremony at Cipriani Wall Street in Lower Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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#lower manhattan
Groups including the publisher Penguin Random House and the National Book Foundation encourage bibliophiles to read between 12 and 4 p.m. on Jan. 24 and to raise money for the event. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-15 00:00:00 UTC ]
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#raise money
PBS will live-stream three days of events from this month's Miami Book Fair. Will it become appointment viewing for the mass market? The post Will the Miami Book Fair Become Must-See TV? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-14 00:00:00 UTC ]
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#mass market
National Readathon Day will take place on January 24, and will invite readers across the country to commit to read a book for four straight hours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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#tv commercials
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Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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#john lewis
Man Booker-shortlisted Ali Smith, Baileys Women’s Prize for Fiction winner Eimear McBride, and Costa Book of the Year winner Nathan Filer are among the authors vying at the Specsavers National Book Awards this year. Presented in association with high street campaign Books Are My Bag, the awards... Continue reading at The Bookseller
[ The Bookseller | 2014-11-06 00:00:00 UTC ]
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Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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IPR License reports that Europe and the US remain key markets for rights sales, but Turkey, the Arab World and China are increasingly active, as are self-publishers. The post From IPR License: Global Rights Scene Shifts East, Goes Indie appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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French trade publication Livres Hebdo has scrapped its monthly distance print book sales barometer, which measured online and mail order sales, as an indirect result of Amazon’s refusal to provide any of its data to market research agencies. This refusal prompted Fnac, the largest cultural... Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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Comics like Powers are flooding networks, cable, and now your PlayStation--often with a more diverse cast than they had on the page.In December of 1999, well before he became the man behind every Marvel title of note from Avengers to X-Men, writer and artist Brian Michael Bendis published a... Continue reading at Fast Company
[ Fast Company | 2014-10-31 00:00:00 UTC ]
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#indie comics
#diverse cast
#failed attempts
Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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For the first time in the five years of the FutureBook Digital Census, more respondents say they commonly read on an iPad (41.9%) than do a Kindle (37.9%). However, Amazon is still by far the dominant retail site for buying ebooks. The results, from FutureBook’s Digital Census completed by... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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Ann Leckie's prize-winning sci-fi novel Ancillary Justice (Orbit UK) has been optioned for TV. Writing on her blog, the author revealed that the book has been optioned by production company Fabrik and Fox Television Studios, which previously worked together on the US version of "The Killing"... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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Wales should seek to develop a nationally coordinated library service as a longterm goal, according to a new report into Welsh libraries. The Welsh Public Libraries Review was commissioned at the end of last year by the culture minister John Griffiths and carried out over the first half of 2014... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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Is National Report a menace or a public good? Fake news publishers are taking advantage of how people read and share news. But National Report says its doing good work. The post Fake news site National Report: ‘We’re doing a public service’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-24 00:00:00 UTC ]
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#public service
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#people read
Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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#digital content
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Literary agent Andrew Lownie believes that in 5-10 years, 75% of books will be self-published, 20% assisted by agents, and only 5% traditionally published. The post How Soon Will the Majority of Books Be Self-Published? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-21 00:00:00 UTC ]
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The number of Americans who identify as atheists or secular humanists has increased more than 200 percent in the past 25 years, becoming the fastest-growing "religious" orientation in the country. How do these people live fulfilling and meaningful lives without the traditional support of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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#religious beliefs