Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and digital platforms. The first version was first... Continue reading at 'AdWeek'

[ AdWeek | 2022-06-15 13:00:00 UTC ]
News tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

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Professional Booksellers School Expands, Offering Mentorship and Self Study Programs

The Professional Booksellers School has educated nearly 1,000 booksellers since it was launched in 2021, and has recently rolled out new self-study courses as well as “Bookstore Year One,” a year-long program designed to provide mentorship for new bookstore owners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
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Spotify Expands Its Premium Audiobooks Offer: Canada, Ireland, New Zealand

As Bologna Book Plus prepares to stage its first Audio Forum, Spotify's audiobook catalogue jumps from 200,000 t0 250,000 titles. The post Spotify Expands Its Premium Audiobooks Offer: Canada, Ireland, New Zealand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-02 20:34:05 UTC ]
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Dreamscape's Audiobook Program Expands Its Ambit

A shift of focus on libraries to retail channels and an aggressive acquisition of new titles—including, recently, works by John LeCarré and Jon Fosse—led to nearly $30 million in revenue in 2023, a 39% jump for the Ohio-based audiobook publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-21 04:00:00 UTC ]
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Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek

[ AdWeek | 2024-03-12 10:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Bill to End Book Bans on Table in Minnesota

Minnesota's HF 3782 would not only aim to end book bans in public schools and libraries but would emphasize the knowledge, training, and expertise of librarians. Continue reading at Book Riot

[ Book Riot | 2024-02-29 14:32:52 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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What’s Next for Max Lucado? An End Times Book

‘What Happens Next,’ coming from Thomas Nelson in August, is the first book on the biblical end times by bestselling author and pastor Max Lucado. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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National Book Awards Expand Eligibility to Non–U.S. Citizens

Beginning this year, authors who "maintain their primary, long-term home in the U.S., U.S. territories, or Tribal lands," in addition to those with U.S. citizenship, will be eligible for consideration in all categories of the National Book Awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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