Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and digital platforms. The first version was first... Continue reading at 'AdWeek'

[ AdWeek | 2022-06-15 13:00:00 UTC ]
News tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

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Pulitzer Prize board expands eligibility pool for arts awards to non-U.S. citizens

The Pulitzer Prize Board announced on Tuesday that it will be dropping its U.S. citizenship requirement for awards in books, drama and music beginning in 2025. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-09-12 22:41:31 UTC ]
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Pulitzer Prizes Expand Eligibility to Noncitizens

The jury for the memoir category had raised concerns that the citizenship requirement was excluding a large part of American culture. Continue reading at The New York Times

[ The New York Times | 2023-09-12 21:31:43 UTC ]
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HarperCollins Expands Its Spanish-Language Business

In July, HarperCollins Focus launched a new Spanish-language publishing imprint, HarperEnfoque, as the publisher continues to make gains in the trade and religion markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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The Morning After: Dolby Atmos will use your TV to expand your speaker setups

Dolby has announced a new Atmos feature to pair your TV speakers with any wireless speakers you have in the room. Officially dubbed Dolby Atmos FlexConnect, the tech will appear first on 2024 TCL TVs.It’s not completely new ground: Samsung has Q-Symphony and Sony has Acoustic Center Sync, for... Continue reading at Engadget

[ Engadget | 2023-08-29 11:15:03 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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Fall Regionals 2023: Bookshop.org Expands Its Reach

It's been more than three years since the launch of online retailer Bookshop.org, and the online retailer is eager to remove Amazon’s stranglehold on online sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Fall Regionals 2023: Binc Expands Its Mission

It’s been a busy year for the Book Industry Charitable Foundation, which is rolling out a series of new programs designed to diversify the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Dolly Parton's Imagination Library Expands National Reach

With events in Kansas and Washington, and statewide expansion elsewhere, country music icon Dolly Parton welcomes supporters of her Imagination Library, a philanthropic program that mails one book a month to each enrolled child under the age of five. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
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An 'alpha vagina' gets top billing in YA star Elizabeth Acevedo's first (very) adult novel

Bestselling YA novelist Elizabeth Acevedo explains why 'Family Lore,' her first novel for adults, features sex, magic and an 'alpha vagina' Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-07-31 13:00:02 UTC ]
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Harry Potter and the Cursed Child marks seven years in West End

Harry Potter and the Cursed Child is marking its seventh anniversary at London’s Palace Theatre Continue reading at BBC News

[ BBC News | 2023-07-30 06:50:32 UTC ]
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Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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The End of an Era at Penguin Random House

Layoffs, buyouts, and reorganizations abound as the largest trade publisher in the U.S. charts a future course. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
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Likewise Expands Book Recommendation Partnership with Simon & Schuster

The collaboration aims to recommend Simon & Schuster authors and featured titles across Likewise's entertainment suite, which includes a newsletter, a mobile and TV app, and social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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Chelmsford hospital defamation case ends in settlement and apology for claims in Scientology book

HarperCollins ‘sincerely apologises’ to doctor for claims about Sydney private hospital in ABC journalist Steve Cannane’s bookFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastA long-running defamation case sparked... Continue reading at The Guardian

[ The Guardian | 2023-07-03 06:33:55 UTC ]
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Prince Harry asks for £440,000 in damages as phone-hacking case ends

If Harry wins he will have to thank legal precedent set by apprentice chimney sweep 300 years agoIf Prince Harry wins his phone-hacking claim against Mirror Group Newspapers he will have to thank a legal precedent set by an apprentice chimney sweep more than 300 years ago.The royal’s case... Continue reading at The Guardian

[ The Guardian | 2023-06-30 16:17:33 UTC ]
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