Nielsen developing festival sales channel

Nielsen is in the testing stage to develop a festival sales channel to record sales from Hay and Edinburgh Literary Festivals.  The information company has been liaising with Hay Festival and Edinburgh Book Festival on the prospect of producing a BookScan “festival sales measurement” after working with bookshop managers Gareth Howell-Jones from Hay and James Shaw from Edinburgh. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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