Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next

It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and sellers. It's currently in the process of rolling... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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David C Cook Turns to Comics for Expansion

David C Cook is expanding its staff and comic book offerings through the acquisition of the graphic arts studio Corvus Comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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An ode to the power of CEOs and capitalism to cure America’s ills

Journalist Alan Murray places his faith in business to solve society's greatest challenges. Continue reading at The Washington Post

[ The Washington Post | 2022-06-17 12:00:22 UTC ]
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NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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David Sedaris Is Bullish on Thank-You Notes

In the midst of a grueling book tour, the best-selling author makes time to dispatch notes to people he’s met along the way. Continue reading at The New York Times

[ The New York Times | 2022-06-16 09:00:21 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Once a Literary Snob, Chris Pavone Learned From the Experts

The best-selling author crossed paths with John Grisham and Pat Conroy early in his career. Here’s what they taught him. Continue reading at The New York Times

[ The New York Times | 2022-06-09 09:00:14 UTC ]
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David Albahari Wins Serbia’s Aleksandar Tišma International Literary Prize

The Serbian-Canadian author David Albahari wins the €10,000 biennial Aleksandar Tišma International Literary Prize. The post David Albahari Wins Serbia’s Aleksandar Tišma International Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-06 18:45:34 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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David Sedaris to Open the U.S. Book Show

Humorist David Sedaris will open the U.S. Book Show on May 23, livestreaming from the 'Publishers Weekly' office in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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Tokyopop Marks 25 Years: CEO Stu Levy Looks Back and Ahead

Founded 25 years ago by Stu Levy at a time when manga was a niche within a niche, Tokyopop brought manga—Japanese book-format comics—to a new generation of young American fans, ushering in a new era in North American comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
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David Marcuse, who ran bookstores for liberal clientele, dies at 73

His Common Concerns bookstore in Washington became a left-wing community resource in the 1980s. Continue reading at The Washington Post

[ The Washington Post | 2022-05-13 18:04:58 UTC ]
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U.S. Book Show 2022: David Mallmann

David Mallmann, who describes his territory as the “Greater Midwest,” is an indefatigable road warrior. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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This children’s book about design should be required reading for CEOs

Jason Mayden’s new book breaks down design so simply that a child can get it, so your C-suite stands a chance, too. Jason Mayden has lived many lives. Starting as Nike’s first Black industrial design intern, he went on to become lead designer of the Jordan brand, launch his own children’s shoe... Continue reading at Fast Company

[ Fast Company | 2022-05-09 08:00:37 UTC ]
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In these disappointing essays, David Mamet can’t close the deal

The playwright's flashes of insight are overshadowed by an overall lack of effort. Continue reading at The Washington Post

[ The Washington Post | 2022-05-06 12:00:01 UTC ]
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When You Learn Your Mother Was a Serious Writer Only After She’s Gone

In March 2021, my mother, Nancy Bourne, a lifelong nonsmoker, died of lung cancer. Two weeks before that, though, as she cycled in and out of hospital wards, she was on her laptop sending off a flurry of query letters to literary agents asking for their help in selling her first novel. Six... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-06 08:52:38 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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