It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and sellers. It's currently in the process of rolling... Continue reading at 'AdWeek'
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Paul Kelly and Rebecca Smart will take over as co-CEOs of DK worldwide June 1 when its current CEO, Carsten Coesfeld, moves to head Bertelsmann Investments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek
[ AdWeek | 2022-03-29 13:52:12 UTC ]
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NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age
[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News
[ ABC News | 2022-03-21 21:37:31 UTC ]
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Bestselling author Shauna Niequist reflects on upheaval, her evolving faith, trauma, and healing in her sixth book, I Guess I Haven’t Learned That Yet (Zondervan, Apr. 12). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-21 04:00:00 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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PW spoke with Danielle Borasky, v-p of NoveList, about the vision behind Learn with NoveList and why it’s the essential platform for today’s library staff. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
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Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. Continue reading at Advertising Age
[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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With help from machine learning software, computer scientists may have unmasked the identity of Q, the founder of the QAnon movement. In a sprawling report published on Saturday, The New York Times shared the findings of two independent teams of forensic linguists who claim they’ve identified... Continue reading at Engadget
[ Engadget | 2022-02-19 20:56:18 UTC ]
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Two new books — ‘Didn’t We Almost Have It All,’ by Gerrick Kennedy and ‘Young Whitney,’ by Bette Marshall — explore the making and unmaking of the ’80s pop sensation Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 11:00:35 UTC ]
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Education technology firm Cengage Group has agreed to acquire cybersecurity education provider Infosec for $190.8m (£146m). Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 14:29:54 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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"Secrets of the Sprakkar," by Iceland’s first lady, Eliza Reid, highlights the accomplishments of women in a society that places high value on gender equality. Continue reading at The Washington Post
[ The Washington Post | 2022-01-29 13:00:36 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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Yellow Kite has secured How to Create Little Happy Learners: Daily Activities for Children, the debut from Sophie David which aims to “promote a love of learning”. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 13:59:28 UTC ]
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A highly respected and celebrated library leader, Ferriero was appointed by President Barack Obama and has served as Archivist since November 6, 2009, presiding over one of the most successful and consequential periods in the institution's history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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