It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and sellers. It's currently in the process of rolling... Continue reading at 'AdWeek'
[ AdWeek | 2023-04-10 20:00:00 UTC ]
YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
More news stories like this
CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
More news stories like this
Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
More news stories like this
Four years after relaunching as an independent press, Greystone Books is working hard to replicate the success of 2016’s huge hit, 'The Hidden Life of Trees,' with a sequel from German environmentalist Peter Wohlleben. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
More news stories like this
Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek
[ AdWeek | 2016-01-19 00:00:00 UTC ]
More news stories like this
Some stores are trying to bring in customers with special discounts, while others in particularly hard-hit areas like Boston are working hard just to keep their locations open. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-20 00:00:00 UTC ]
More news stories like this
Amazon has finally broken its silence over the dispute with Hachette, saying that while the two sides are working hard, the company is “not optimistic [the issue] will be resolved soon.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
More news stories like this