Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and smart TV devices in the U.S., which accounts for... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-21 16:54:19 UTC ]
News tagged with: #measure audiences #nielsen

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Amazon’s Audible to run Amok

Audible, the Amazon-owned audio product company, is releasing a new audio drama production on 8th May, based on Sebastian Fitzek’s German-language thriller Amok.  Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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Why Uproxx is betting big on Facebook video (hint: 20 million views in a month)

Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month appeared #betting big #woven digital


New Mobile Ads Recommend Videos Based on the News You're Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive traffic #developing products #banner ad #sales strategy #media companies


Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #convincing brands


How PopSugar went from zero to 14 mil. Facebook video views a month

PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday

[ Digiday | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month appeared #millennial women #distribution platform #company --


5 Takes on the Challenges and Opportunities of Digital Video

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek

[ AdWeek | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #two-week period #constant state


The Amazon vet who is bringing order to Time Inc.’s tech sprawl

Heritage only goes so far these days for traditional publishers. That's why Time Inc. is betting big on technology -- and its new CTO Colin Bodell -- to reverse its print woes. Bodell, an Amazon vet, is looking to a mix of paywalls, e-commerce and shared databases to jump-start growth. “If I... Continue reading at Digiday

[ Digiday | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #betting big #presidential election


VIDEO: India's tough market for booksellers

One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World

[ BBC World | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough market #make money


Mark Dawson: Another Amazon KDP Success Story

After failing with traditional publishing, thriller writer Mark Dawson has struck gold with Amazon KDP, selling more than 300,000 copies of his novels. The post Mark Dawson: Another Amazon KDP Success Story appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing #struck gold #amazon kdp


Facebook Opens Branded Video Program on YouTube's Anniversary

On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age

[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #facebook announced #vox media #creative shop


Amazon Has First Quarter Net Loss

Amazon had a first quarter net loss of $57 million, despite a 15% sales increase, to $22.72 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
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Like it or not, autoplay video won

The Internet hates autoplay video, but it will become even more ubiquitous as media companies aim to generate more video ad revenue. Facebook is leading that charge, driving 3 billion daily video views serving users autoplay video; Twitter and YouTube are testing various forms of autoplay; and... Continue reading at Digiday

[ Digiday | 2015-04-21 00:00:00 UTC ]
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Anti-Hillary books may be this season's new genre (+video)

A bevy of upcoming books take aim at former Secretary of State and presumptive Democratic presidential nominee Hillary Clinton. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anti-hillary books #upcoming books


VIDEO: Fighting IS with comic strips

Jordanian entrepreneur Suleiman Bakhit produces superhero comic books for the Arab youth, to counter radical Islamist ideologies. Continue reading at BBC World

[ BBC World | 2015-04-20 00:00:00 UTC ]
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German union Verdi promises Amazon strikes

The German labour union Verdi, which has a longstanding battle with Amazon over wages, has threatened to organise another series of strikes this year. According to Reuters, the union says Amazon is a retailer so should raise pay for its warehouse workers in accordance with collective bargaining... Continue reading at The Bookseller

[ The Bookseller | 2015-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mail order #retail industry


Channel 4 creates its own video game publishing arm

Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support t... Continue reading at Engadget

[ Engadget | 2015-04-17 00:00:00 UTC ]
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Amazon and HarperCollins renew friendship with multi-year contract

Amazon started mending its tattered relationship with the big five publishers last year, signing deals with Macmillan, Simon & Schuster and even Hachette. Now it's HarperCollins' turn to make peace with the e-commerce giant, according to The Wall Str... Continue reading at Engadget

[ Engadget | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signing deals #simon schuster #e-commerce giant


Nielsen signs deal with Openbook

Nielsen has signed an agreement with Chinese retail tracking service Openbook to share data on the international book market. The collaboration will increase the flow of information between the Chinese book market and those in the US and UK, with Openbook publishing weekly overall and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share data #english translation


Amazon, HarperCollins reach print and ebook deal

Amazon.com Inc. and HarperCollins Publishers have agreed to a multiyear deal covering the sale of print and ebooks, the latest agreement between the Web retailer and a major publishing house... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook deal #harpercollins publishers


HC, Amazon Reach Terms Agreement

HarperCollins issued a statement late Monday confirming it has reached an agreement with Amazon over sales terms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales terms