Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Amazon Publishing has launched a new digital short story imprint in the US called StoryFront.... Continue reading at The Bookseller
[ The Bookseller | 2013-12-04 00:00:00 UTC ]
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The Grinch campaign, also known as the 'Grow Your Heart 3 Sizes,' encourages children to do good deeds in exchange for book donations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
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A new book recommendation website is aimed at helping children navigate away from the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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The Daily Mail is to launch an online operation in Australia in January 2014. The newspaper has gone into partnership with Mi9, the digital media company owned by Nine Entertainment. Mail Online will provide original Australian content alongside ninemsn, a joint venture between Nine and... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
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Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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Novelist Meg Rosoff is among the judges for the 2014 First Fictions First Graphic Novel... Continue reading at The Bookseller
[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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Former DC Entertainment and Random House publicity executive David Hyde plans to launch Superfan Promotions, a new publicity and marketing firm aimed at supporting traditional authors as well as a new generation of comics and graphic novel creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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It's beginning to look a lot like Grinch-mas at Random House Children's Books, which kicks off its Grow Your Heart 3 Sizes promotional campaign on December 1, the newly minted National Grinch Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-21 00:00:00 UTC ]
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BookExpo Canada closed in 2009, but now plans for a new consumer-oriented book fair in Toronto have been unveiled. The Toronto International Book Fair is currently slated for Nov. 13-16, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-21 00:00:00 UTC ]
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Pitchfork, the web's most established voice in music criticism, offers an exclusive look inside its new print magazine--and explains why it'll be the one to (finally) get print right.When Pitchfork launched in 1996, Internet music criticism (or Internet anything) was virtually non-existent, and... Continue reading at Fast Company
[ Fast Company | 2013-11-21 00:00:00 UTC ]
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FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday
[ Digiday | 2013-11-21 00:00:00 UTC ]
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Frances Lincoln has launched a new prize for British nature and nature travel writing, with... Continue reading at The Bookseller
[ The Bookseller | 2013-11-19 00:00:00 UTC ]
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Popular authors including George R R Martin, Neil Gaiman, Kate Atkinson and David Nicholls are... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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Ellie Levenson, the author of The Noughtie Girl’s Guide to Feminism (Oneworld), has set up... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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New York Yankees superstar shortstop Derek Jeter is joining with S&S to launch Jeter Publishing, an elaborate co-publishing partnership that will release picture books, middle-grade fiction, adult nonfiction, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-14 00:00:00 UTC ]
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Amazon has launched a dedicated Australian Kindle store, selling more than 2m ebooks. The... Continue reading at The Bookseller
[ The Bookseller | 2013-11-13 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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New trade list for regionalized publisher to take its name from the "fore-edge" of a book, opposite the spine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
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