Nielsen and the Future of TV Measurement

We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding how to best optimize content... Continue reading at 'AdWeek'

[ AdWeek | 2023-05-02 20:53:41 UTC ]
News tagged with: #tv measurement #hit series #nielsen

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As Nielsen incorporates Amazon’s own data, networks demand answers

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[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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