Nielsen and the Future of TV Measurement

We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding how to best optimize content... Continue reading at 'AdWeek'

[ AdWeek | 2023-05-02 20:53:41 UTC ]
News tagged with: #tv measurement #hit series #nielsen

Other Publishing stories related to: 'Nielsen and the Future of TV Measurement'


Digital Book World 2023: The Future of AI Writing and Audio

According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ai writing #multiple presenters #people write #streamline production #audiobook #digital book #book world


Digital Book World 2023: The Future of AI Writing and Audio

According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ai writing #multiple presenters #people write #streamline production #audiobook #digital book #book world


Is Harry the next James Corden? The prince’s TV appearances, in order of greatness

After a week of major TV stand-offs – some with added tequila shots – the spare to the throne hasn’t stumbled. He’s a smooth operator … and truly his mother’s sonKing Charles, as the Prince of Wales, gave one TV interview (on ITV in 1994). Diana, Princess of Wales (on BBC One, 1995) and HRH... Continue reading at The Guardian

[ The Guardian | 2023-01-12 14:46:33 UTC ]
More news stories like this | News stories tagged with: #memoir spare #james corden #tv appearances #tv interview #memoir


The Future Is Now: Close-Up on BibioSuite from Virtusales

PW caught up with Richard Hart, CTO at Virtusales, to talk about the company's BiblioSuite publishing software and why its a vital solution for publishers like Penguin Random House, Hachette, Macmillan, Bonnier, Oxford University Press, and Harvard University Press. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pw caught


Paperback to the Future: Must-Read Paperbacks to Kick Off 2023

Now in paperback! Here are 40 great paperback releases to start your 2023 reading year off right. Continue reading at Book Riot

[ Book Riot | 2023-01-05 11:34:00 UTC ]
More news stories like this |


10 measurement milestones that reshaped the industry in 2022

Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age

[ Advertising Age | 2022-12-14 10:30:00 UTC ]
More news stories like this | News stories tagged with: #clean rooms #nielsen


Ayaneo’s Air Pro is a taste of the portable PC gaming future

It’s been a bumper year for gaming on the go. For a spell, it kinda felt like Nintendo was the only name in town, but it’s since become one of the more exciting corners of gaming. Today, there are handheld options for everything from AAA to Indie to retro and beyond. Whatsmore, the current... Continue reading at Engadget

[ Engadget | 2022-12-07 18:00:03 UTC ]
More news stories like this | News stories tagged with: #small screen #bit bigger #vague sense #varying degrees #libraries


The best Black Friday Amazon deals on Kindles, Echo speakers, Fire TV devices and more

Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget

[ Engadget | 2022-11-25 08:00:21 UTC ]
More news stories like this | News stories tagged with: #microsd card #usual rate #biggest difference #blink minis #rechargeable battery #wider field #@engadgetdeals #yahoo life #car experts #kindle


AnimeNYC 2022: More Manga, Big Plans for the Future

AnimeNYC returned to the Javits Center November 18-20 with a slightly larger crowd than last year, a bigger manga presence, and even bigger plans for the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #big plans #manga


Xbox Game Pass Ultimate now includes free trials for Apple Music and Apple TV+

Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget

[ Engadget | 2022-11-16 16:50:43 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #ted lasso #tech companies #libraries


Why Nielsen rival iSpot is investing millions in TVision alternative panel

TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age

[ Advertising Age | 2022-11-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #investing millions #nielsen


Four Ukrainian Writers on Literature, Solidarity, and the Future of Justice

“Words and Bullets” is a project launched by the Ukrainian independent publisher Chytomo and PEN Ukraine with the support of the National Endowment for Democracy (NED). It is a series of interviews with authors and journalists who became soldiers or volunteers following the Russian invasion of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-07 09:53:45 UTC ]
More news stories like this | News stories tagged with: #pen ukraine #project launched #national endowment #russian invasion #independent publisher


How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar stores #digital media


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


How Women Writers Speculated Fictional Futures Free From Patriarchal Control

It is a truth universally acknowledged that there are as many definitions of “feminism” and “science fiction” as there are people who identify as feminists and science fiction enthusiasts—in fact, that is part of what makes both of these communities attractive to many people. However, by 1981,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-11 08:53:20 UTC ]
More news stories like this | News stories tagged with: #science fiction


How Retelling Indigenous Histories Create a More Just Future

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-11 08:52:45 UTC ]
More news stories like this | News stories tagged with: #emerging stories #emergence magazine #online publication #sacred connection #narrated essays


How Lynne Tillman's 'Mothercare' helped me face my aging parents' future

David Ulin talks with Lynne Tillman about "Mothercare," her memoir on managing her mother's decline — just as he begins a similar journey. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-29 13:00:09 UTC ]
More news stories like this | News stories tagged with: #lynne tillman #memoir


Shares in Marie Claire publisher Future plunge as chief announces departure

More than £300m wiped off market value as company says Zillah Byng-Thorne is to step downFuture, one of Europe’s biggest and most successful digital media companies, has seen more than £300m wiped off its market value after the company said that chief executive Zillah Byng-Thorne is to step down... Continue reading at The Guardian

[ The Guardian | 2022-09-20 11:10:40 UTC ]
More news stories like this | News stories tagged with: #magazine publisher #digital media #marie claire


TV Alert: 'The Midnight Club'

Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tv alert


My Cyborg Future: Alice Wong on Prophetic High School Poetry and Processing Pain

“All responses to the world take place within our bodies.” –Gloria Anzaldúa * In putting together my book and making selections from past work, I desperately wanted to include a poem from my high school literary magazine to give readers a glimpse of my inner emo goth self. I emailed a librarian... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-07 08:52:12 UTC ]
More news stories like this | News stories tagged with: #alice wong #desperately wanted #give readers #literary magazine