Nielsen and Netflix Expand Partnership for Global Measurement

Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data throughout the U.S., Mexico and Poland. As a result, the streaming giant will have a... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-18 12:00:00 UTC ]

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Harry Potter TV series announced, with JK Rowling executive-producing

Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian

[ The Guardian | 2023-04-12 19:48:47 UTC ]
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Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next

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[ AdWeek | 2023-04-10 20:00:00 UTC ]
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TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age

[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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School Reports: Essence biggest faller among top 10 media shops in Nielsen table

WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week

[ Media Week | 2023-03-26 21:50:25 UTC ]
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School Reports 2023: Creative agencies rise – and fall

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[ Media Week | 2023-03-23 14:34:42 UTC ]
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Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales

In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
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The best live TV streaming services in 2023

Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget

[ Engadget | 2023-03-21 13:30:00 UTC ]
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VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

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[ AdWeek | 2023-03-09 17:32:38 UTC ]
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Fox hires Nielsen exec to lead new data-driven sales strategy

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[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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[ Engadget | 2023-02-22 12:20:19 UTC ]
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Nielsen BookData Opens BookScan Tracking in Colombia

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[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
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[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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'Stranger Things' helped Netflix dominate the streaming charts in 2022

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[ Engadget | 2023-01-27 18:20:44 UTC ]
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Nielsen and Netflix Expand Partnership for Global Measurement

[ AdWeek | 2023-01-18 12:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

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[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

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[ AdWeek | 2023-01-04 12:00:00 UTC ]
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[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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[ Engadget | 2022-11-14 11:27:38 UTC ]
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