Nielsen and Netflix Expand Partnership for Global Measurement

Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data throughout the U.S., Mexico and Poland. As a result, the streaming giant will have a... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-18 12:00:00 UTC ]
News tagged with: #global measurement #measurement solutions #streaming service #companies announced #streaming giant #nielsen

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Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next

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