Nielsen and Netflix Expand Partnership for Global Measurement

Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data throughout the U.S., Mexico and Poland. As a result, the streaming giant will have a... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-18 12:00:00 UTC ]

Other news stories related to: "Nielsen and Netflix Expand Partnership for Global Measurement"


Audiobooks Are Booming. Spotify Wants in on the Action.

There are early signs that Spotify’s addition of audiobooks to its streaming service is helping drive audiobook consumption — already a growing market. Continue reading at The New York Times

[ The New York Times | 2024-01-29 17:00:09 UTC ]
More news stories like this


UK: Nielsen BookData Bestseller Awards Go to 22 Titles

The Neilsen Bestseller Awards for 2023 installed four new titles and their authors in the top category's 'Hall of Fame.' The post UK: Nielsen BookData Bestseller Awards Go to 22 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-23 14:06:09 UTC ]
More news stories like this


Rooney, Osman Among Winners at U.K.’s Nielsen BookData Bestseller Awards

Sally Rooney and Richard Osman were among the winners at this year's Nielsen BookData Bestseller Awards, which celebrate titles that passed sales landmarks in print in the U.K. Nielsen reported that 199 million print books were sold in the U.K. in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
More news stories like this


Murder mystery puzzle book Murdle tops UK Christmas bestseller chart

GT Karber’s book of challenges beats Richard Osman’s The Last Devil to Die and Guinness World Records to top spotThe murder mystery puzzle book Murdle by US writer GT Karber has climbed the UK bestsellers chart to become this year’s Christmas No 1 book, beating Richard Osman’s The Last Devil to... Continue reading at The Guardian

[ The Guardian | 2023-12-20 14:30:03 UTC ]
More news stories like this


Apple is adapting the Hugo Award-winning sci-fi book series Murderbot

The Hugo Award-winning The Murderbot Diaries books from Martha Wells are becoming a 10-episode Apple TV+ series starring Alexander Skarsgård, Apple announced. It will follow a self-aware "SecUnit" robot that must hide its free will in order to complete a dangerous assignment and comes from About... Continue reading at Engadget

[ Engadget | 2023-12-15 11:55:59 UTC ]
More news stories like this


What can we learn from Netflix’s biggest viewership data reveal ever?

The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian

[ The Guardian | 2023-12-13 17:53:11 UTC ]
More news stories like this


Can digital watermarking protect us from generative AI?

The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at Engadget

[ Engadget | 2023-11-30 18:45:42 UTC ]
More news stories like this


Netflix teases the live-action YuYu Hakusho series before it arrives in December

The live-action adaptation of the classic shonen manga and anime YuYu Hakusho is hitting Netflix on December 14, and the streaming service has given fans some idea of what they can expect in a short teaser video. Live-action adaptations of anime shows are a hit or miss.... Continue reading at Engadget

[ Engadget | 2023-11-11 14:00:55 UTC ]
More news stories like this


What Sets Latinx Influencers Apart From the Rest of The Creator Economy

The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A... Continue reading at AdWeek

[ AdWeek | 2023-10-11 20:30:38 UTC ]
More news stories like this


Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement

JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age

[ Advertising Age | 2023-09-20 12:00:00 UTC ]
More news stories like this


Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this


VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
More news stories like this


Nielsen replaces CEO amid measurement turbulence

Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 13:51:57 UTC ]
More news stories like this


Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek

[ AdWeek | 2023-09-14 13:35:17 UTC ]
More news stories like this


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this


Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
More news stories like this


Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
More news stories like this


As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
More news stories like this


YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
More news stories like this


How did Suits become America’s most-watched TV show of the summer?

The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian

[ The Guardian | 2023-08-17 18:02:26 UTC ]
More news stories like this