Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data throughout the U.S., Mexico and Poland. As a result, the streaming giant will have a... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-18 12:00:00 UTC ]
AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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The corporate home of Wonder Woman, Harry Potter and “Friends” weighs how its streaming service can compete on price with Disney, Netflix and Amazon. Continue reading at The New York Times
[ The New York Times | 2019-06-03 00:03:36 UTC ]
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The streaming service is on a book-buying spree as it seeks more content for its ever-growing global subscriber base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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In a game-changing move, the streaming giant just bought Homecoming creators Gimlet. Plus: the pod going behind the scenes at the Mueller probeIn what is comfortably the biggest deal in the history of podcasting to date, streaming giant Spotify has bought Gimlet Media, the company behind series... Continue reading at The Guardian
[ The Guardian | 2019-02-08 00:00:00 UTC ]
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Netflix's choose-your-own-adventure style film Black Mirror: Bandersnatch is the subject of a new lawsuit, brought against the streaming giant by Chooseco LLC. The company is known for publishing the "Choose Your Own Adventure" book series popular in... Continue reading at Engadget
[ Engadget | 2019-01-12 00:00:00 UTC ]
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Dr. Atul Gawande, a surgeon and bestselling author, has been named chief executive of a venture sponsored by Amazon.com Inc., JPMorgan Chase & Co. and Warren Buffett’s Berkshire Hathaway Inc. that aims to bring down those three firms’ healthcare costs. The companies announced the appointment... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-20 00:00:00 UTC ]
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If you still can't wrap your head around the fact that Netflix is publishing a comic book, maybe this trailer can help. The streaming giant has released an animated trailer for The Magic Order by Mark Millar's comic book empire, which Netflix snapped... Continue reading at Engadget
[ Engadget | 2018-05-31 00:00:00 UTC ]
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Netflix's fondness for comic book industry veterans isn't cooling off any time soon. The streaming giant has ordered Cursed, an Arthurian drama based on an impending novel co-authored by comic legend Frank Miller (of 300 and Sin City fame) and produ... Continue reading at Engadget
[ Engadget | 2018-03-29 00:00:00 UTC ]
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When Netflix acquired Mark Millar's comic book empire in August, many assumed the streaming service would just adapt his various works for the screen. That isn't quite the case: Netflix announced today that it will publish The Magic Order as a comic... Continue reading at Engadget
[ Engadget | 2017-11-08 00:00:00 UTC ]
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Netflix announced its first-ever acquisition, snapping up a comic-book publisher and pushing a strategy that has also been popular with major Hollywood studios for years: Superheroes.Netflix agreed to buy Millarworld, the publisher behind characters and stories like "Kingsman" and "Old Man... Continue reading at Advertising Age
[ Advertising Age | 2017-08-08 00:00:00 UTC ]
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Netflix has acquired the comic book publisher Millarworld, giving the streaming service a handful of new titles even as it continues to build out its Marvel world. Today, Netflix announced the deal as its first acquisition, which gives it comic titles such as Kick-Ass, Kingsman and Wanted. Terms... Continue reading at AdWeek
[ AdWeek | 2017-08-07 00:00:00 UTC ]
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The weirdest superhero to ever cross over into the mainstream returns on Amazon in August, and the streaming service wants him to do some good. Before the superhero boom of the ’00s led to the superhero glut of the ’10s, there was The Tick. The character, created by cartoonist Ben Edlund to... Continue reading at Fast Company
[ Fast Company | 2017-07-11 00:00:00 UTC ]
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The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company
[ Fast Company | 2016-12-06 00:00:00 UTC ]
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Independent company, Prolific North, is unhappy about the streaming giant’s new ‘N’ logo, unveiled this week.The Netflix logo is at the centre of a David and Goliath tussle with a digital media company in the north of England which said it bears a striking resemblance to its own company... Continue reading at The Guardian
[ The Guardian | 2016-06-22 00:00:00 UTC ]
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Spotify has come an agreement with NMPA (National Music Publishers Association) over unpaid royalties for music on the streaming service that didn't have copyright owner information. According to The Verge, the company will pay $21 million. Continue reading at Engadget
[ Engadget | 2016-03-18 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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