News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which split from its television and movie siblings in June, announced Wednesday that it was setting up its own global programmatic ad exchange with the support of Los Angeles-based ad-tech company the Rubicon Project."Programmatic" is the term used for computerized-ad buying that allows for so-called real time bidding, and which charges advertisers for sliced-and-diced audience segments rather than for a premium spot on a particular web page.Programmatic buying has long been used for remnant inventory—space that a publisher was unable to sell directly—and has been blamed for driving down pricing for newspaper sites by acting as a low-cost competitor to the property's premium space. But marketers have been looking to do more of their ad buying through the computerized system, since it gives them exactly the audience they're targeting.Newspapers, including The New York Times and the Financial Times, have responded by reserving some of that ad network inventory for their own exchanges.According to a spokeswoman, News Corp. has been winding down its relationships with ad networks over the past year. It will discontinue remaining arrangements with third-party networks as it rolls out the News... Continue reading at 'Crains New York'
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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The digital publisher finds there’s no avoiding the industry’s punishing economics To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2022-03-22 15:51:02 UTC ]
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Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The tools and scope of the digital world present unprecedented challenges for intelligence agencies, Amy B. Zegart writes. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:04 UTC ]
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The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Last February, Astra Publishing House announced their new literary magazine, Astra Quarterly, billed as “the international magazine of literature.” Helmed by Nadja Spiegelman, former online editor of The Paris Review and author of I’m Supposed to Protect You from All This, Astra Quarterly is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-03 16:27:33 UTC ]
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The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
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Robert Weil, editor-in-chief of W.W. Norton’s Liveright Publishing imprint, will take on a new role in July as Liveright v-p and executive editor, and will be succeeded by Peter J. Simon, v-p and editor in Norton’s college department. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-24 05:00:00 UTC ]
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New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday
[ Digiday | 2022-02-22 05:01:00 UTC ]
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Sun publisher examining whether classic front pages and exclusive photos can have lucrative second lifeRupert Murdoch’s publishing arm is considering making a move into the frothy market of non-fungible tokens, or NFTs, by turning the Times and the Sun’s extensive archive of photos, cartoons and... Continue reading at The Guardian
[ The Guardian | 2022-02-16 15:06:14 UTC ]
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Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
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The International Publishers Association's 'Inspire' program presents findings from its series of industry workshops. The post IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-14 09:53:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Because you can never have enough gorgeous libraries to imagine yourself visiting: Condition_Lab’s new Pingtan Book House library in Pingtan, China, built by working closely with local carpenters and CUHK architecture students, is a luminous, organic structure with a matrix of bookshelves in the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-10 19:05:38 UTC ]
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People turn to large Android tablets for streaming and even work, and Samsung’s new Galaxy Tab S8 family of tablets—with screens now up to 14.1 inches—offer massive, detailed displays for both consuming and creating content. While the large panels can feel a little awkward in tablet mode,... Continue reading at PC World
[ PC World | 2022-02-09 15:00:00 UTC ]
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At the risk of reigniting the Sally Rooney Discourse—today, Hulu and BBC Three released a few early images from their upcoming adaptation of Sally Rooney’s bestselling first novel Conversations With Friends, which will premiere sometime this spring. (If you somehow don’t know what this novel is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-04 13:53:52 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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