News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which split from its television and movie siblings in June, announced Wednesday that it was setting up its own global programmatic ad exchange with the support of Los Angeles-based ad-tech company the Rubicon Project."Programmatic" is the term used for computerized-ad buying that allows for so-called real time bidding, and which charges advertisers for sliced-and-diced audience segments rather than for a premium spot on a particular web page.Programmatic buying has long been used for remnant inventory—space that a publisher was unable to sell directly—and has been blamed for driving down pricing for newspaper sites by acting as a low-cost competitor to the property's premium space. But marketers have been looking to do more of their ad buying through the computerized system, since it gives them exactly the audience they're targeting.Newspapers, including The New York Times and the Financial Times, have responded by reserving some of that ad network inventory for their own exchanges.According to a spokeswoman, News Corp. has been winding down its relationships with ad networks over the past year. It will discontinue remaining arrangements with third-party networks as it rolls out the News... Continue reading at 'Crains New York'
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new... Continue reading at AdWeek
[ AdWeek | 2022-01-13 15:27:57 UTC ]
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Leading library service provider OverDrive this week reported that a total of 121 public libraries and consortia across seven countries and from 37 U.S. states surpassed one million digital lends in 2021, a significant jump from 2020, when 102 libraries hit the mark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Catholic publisher Loyola moves its Chicago offices closer to O’Hare International Airport as it beefs up its audio, video, and other multimedia product offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Two books by Fox News personalities—one by Rachel Campos-Duffy and Sean Duffy and another by Shannon Bream—cracked the top five on our Religion Nonfiction Bestsellers list for December. Mitch Albom tops in Religion FIction with his latest novel, ‘The Stranger in the Lifeboat.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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Commercial director Jenny Fry and publishing director Francis Bickmore have moved into newly created positions at Canongate. Continue reading at The Bookseller
[ The Bookseller | 2022-01-07 23:22:17 UTC ]
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Head of Zeus has bagged two more books by David Gilman in a deal with Isobel Dixon, head of books at Blake Friedmann. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 20:05:39 UTC ]
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In exceeding more than 500 million annual lends for the first time, OverDrive's 2021 figures suggest the pandemic has, as librarians have suggested, raised demand for digital content in public libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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Avon Books has acquired two more saga novels from author Jane Holland, writing under the pseudonym Betty Walker. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 14:32:47 UTC ]
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Alden Global Capital hedge fund, owner of the Chicago Tribune, stepped up its attempts to buy Lee Enterprises this week, filing a lawsuit that accuses its board of denying shareholders of the newspaper publisher a voice in the matter. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-12-16 17:02:32 UTC ]
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Nearly a week after Lee Enterprises rejected Alden Global Capital’s attempt to buy the newspaper publisher, the hedge fund responded Wednesday with a lawsuit accusing Lee’s board of improperly denying shareholders the chance to have a say on the offer Continue reading at ABC News
[ ABC News | 2021-12-15 23:34:05 UTC ]
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Ryan Busse used to be a prominent figure in the firearm industry. A recent book details his disillusionment as he saw gun culture transform — and has drawn disdain from former allies. Continue reading at The New York Times
[ The New York Times | 2021-12-15 10:00:13 UTC ]
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The Paris Commercial Court has authorised the French investment fund Financière Trésor de Patrimoine to take over the bankrupt book club France Loisirs, which is owned by holding company Actissia. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 00:52:23 UTC ]
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Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-10 10:02:00 UTC ]
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The board of Lee Enterprises voted 8-0 against an unsolicited offer by the hedge fund that valued the newspaper chain at $141 million. Continue reading at The New York Times
[ The New York Times | 2021-12-09 20:44:02 UTC ]
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Award-winning Swedish author Karin Smirnoff will write three new sequels to Stieg Larsson's Millennium trilogy. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 18:47:55 UTC ]
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Non-fiction children's books publisher What On Earth Books has launched a digital book collection service, available through subscription. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 09:06:53 UTC ]
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Quercus has signed two more standalone novels from bestselling author Beth O’Leary. Continue reading at The Bookseller
[ The Bookseller | 2021-12-01 08:14:03 UTC ]
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With its elegant mix of science fiction and metaphysical mystery, Le Tellier’s thriller rests somewhere between “Lost” and “Manifest.” Continue reading at The Washington Post
[ The Washington Post | 2021-11-30 17:01:16 UTC ]
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The University of Wales Press, which is gearing up to toast its centenary in 2022, has two titles celebrating the landmark and plans to launch a ‘start-up’ from within its operations. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 05:37:28 UTC ]
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