News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which split from its television and movie siblings in June, announced Wednesday that it was setting up its own global programmatic ad exchange with the support of Los Angeles-based ad-tech company the Rubicon Project."Programmatic" is the term used for computerized-ad buying that allows for so-called real time bidding, and which charges advertisers for sliced-and-diced audience segments rather than for a premium spot on a particular web page.Programmatic buying has long been used for remnant inventory—space that a publisher was unable to sell directly—and has been blamed for driving down pricing for newspaper sites by acting as a low-cost competitor to the property's premium space. But marketers have been looking to do more of their ad buying through the computerized system, since it gives them exactly the audience they're targeting.Newspapers, including The New York Times and the Financial Times, have responded by reserving some of that ad network inventory for their own exchanges.According to a spokeswoman, News Corp. has been winding down its relationships with ad networks over the past year. It will discontinue remaining arrangements with third-party networks as it rolls out the News... Continue reading at 'Crains New York'
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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Judge says demonstration was ‘peaceful’ but impacted Murdoch, Mail, Telegraph and Standard titlesSix Extinction Rebellion protesters on trial for blockading the printing press of some of the UK’s biggest newspapers have been found guilty.The activists appeared at St Albans magistrates court on... Continue reading at The Guardian
[ The Guardian | 2021-07-16 12:17:11 UTC ]
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“The Trump books are coming.” Late last month, Katie Rogers, a White House correspondent at the New York Times, warned us that we could soon expect a raft of new titles about Trump’s final months in office to hit bookstores, written by big-name reporters from her beat and the wider world of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-14 12:33:57 UTC ]
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In Lippman’s 25th novel, a bedridden novelist is haunted by a woman who claims to be one of his characters. Continue reading at The Washington Post
[ The Washington Post | 2021-07-11 12:00:00 UTC ]
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The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 07:11:56 UTC ]
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Serita Bonsignore has been appointed to a newly created director role working across Cambridge University Press (CUP) and Cambridge Assessment. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 07:34:44 UTC ]
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The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
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HarperCollins has bought two more non-fiction titles from Ant Middleton, kicking off with Mental Fitness in November this year. Continue reading at The Bookseller
[ The Bookseller | 2021-06-26 22:35:23 UTC ]
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Having assumed the reins at London Book Fair during one of the most testing times in its history, Andy Ventris is under no illusions as to the size of the challenge that lies ahead for the fair. Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 22:15:17 UTC ]
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Normally the first annual major publishing trade show of the year, London Book Fair is the last to join its sister events online. The post London Book Fair Announces Details of Its Digital Seminars appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-17 19:59:18 UTC ]
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Lisa Jewell’s The Family Upstairs (Cornerstone) headed up to the top of the Bookstat e-book top 10 for the week ending 12th June. Continue reading at The Bookseller
[ The Bookseller | 2021-06-15 20:03:01 UTC ]
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The Guardian and Football School are inviting 7- to 12-year-olds in the UK and Ireland to see if they can pen the piece that comes topThe Guardian and the book series Football School are launching our third Young Sportswriter of the Year competition, open to all seven- to 12-year-olds in the UK... Continue reading at The Guardian
[ The Guardian | 2021-06-09 09:00:45 UTC ]
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Janet Hill Talbert becomes executive editor for Nelson Books. Faith-based Good Will Publishers launches a 'value-focused' kids imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-09 04:00:00 UTC ]
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Witchcraft books fit in a niche no more. Diverse authors writing on an expansive range of topics drive sales higher each year for several publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Although Princess Mia Thermopolis is fictional, many real-life Twitter users were royally amused. Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-07 19:13:41 UTC ]
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Fleet has signed two new titles from Yara Rodrigues Fowler author of Stubborn Archivist, and Sunday Times Young Writer Award shortlistee. Continue reading at The Bookseller
[ The Bookseller | 2021-06-06 21:30:18 UTC ]
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Pan Macmillan’s Tor imprint has signed Under the Whispering Door, The House in the Cerulean Sea and one further standalone novel by American author T J Klune. Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 18:12:05 UTC ]
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Spanish Evangelical Publishers announce awards, Zondervan promotes Carly Kellerman, and United Methodist Publishing's Audrey Kidd moves on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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When travel beckons, be sure to pack the 10 best books of May. Any journey feels more meaningful with a good novel or nonfiction title at hand. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-05-18 17:32:54 UTC ]
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