News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which split from its television and movie siblings in June, announced Wednesday that it was setting up its own global programmatic ad exchange with the support of Los Angeles-based ad-tech company the Rubicon Project."Programmatic" is the term used for computerized-ad buying that allows for so-called real time bidding, and which charges advertisers for sliced-and-diced audience segments rather than for a premium spot on a particular web page.Programmatic buying has long been used for remnant inventory—space that a publisher was unable to sell directly—and has been blamed for driving down pricing for newspaper sites by acting as a low-cost competitor to the property's premium space. But marketers have been looking to do more of their ad buying through the computerized system, since it gives them exactly the audience they're targeting.Newspapers, including The New York Times and the Financial Times, have responded by reserving some of that ad network inventory for their own exchanges.According to a spokeswoman, News Corp. has been winding down its relationships with ad networks over the past year. It will discontinue remaining arrangements with third-party networks as it rolls out the News... Continue reading at 'Crains New York'
[ Crains New York | 2013-08-22 00:00:00 UTC ]
News tagged with:
#york post
#digital properties
#50% higher
#premium space
Lisa Jewell’s The Family Upstairs (Cornerstone) headed up to the top of the Bookstat e-book top 10 for the week ending 12th June. Continue reading at The Bookseller
[ The Bookseller | 2021-06-15 20:03:01 UTC ]
More news stories like this | News stories tagged with:
#bookstat chart
#lisa jewell
The Guardian and Football School are inviting 7- to 12-year-olds in the UK and Ireland to see if they can pen the piece that comes topThe Guardian and the book series Football School are launching our third Young Sportswriter of the Year competition, open to all seven- to 12-year-olds in the UK... Continue reading at The Guardian
[ The Guardian | 2021-06-09 09:00:45 UTC ]
More news stories like this | News stories tagged with:
#year competition
#young sportswriter
#book series
Janet Hill Talbert becomes executive editor for Nelson Books. Faith-based Good Will Publishers launches a 'value-focused' kids imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#nelson books
Witchcraft books fit in a niche no more. Diverse authors writing on an expansive range of topics drive sales higher each year for several publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this |
Although Princess Mia Thermopolis is fictional, many real-life Twitter users were royally amused. Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-07 19:13:41 UTC ]
More news stories like this | News stories tagged with:
#prince harry
#meghan markle
Fleet has signed two new titles from Yara Rodrigues Fowler author of Stubborn Archivist, and Sunday Times Young Writer Award shortlistee. Continue reading at The Bookseller
[ The Bookseller | 2021-06-06 21:30:18 UTC ]
More news stories like this |
Pan Macmillan’s Tor imprint has signed Under the Whispering Door, The House in the Cerulean Sea and one further standalone novel by American author T J Klune. Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 18:12:05 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
#tor imprint
#whispering door
#american author
Spanish Evangelical Publishers announce awards, Zondervan promotes Carly Kellerman, and United Methodist Publishing's Audrey Kidd moves on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
More news stories like this |
A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#indie bookselling
#digital age
#full advantage
#consumer behavior
#pandemic began
The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest move
#$1 million
When travel beckons, be sure to pack the 10 best books of May. Any journey feels more meaningful with a good novel or nonfiction title at hand. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-05-18 17:32:54 UTC ]
More news stories like this | News stories tagged with:
#nonfiction title
Promotions at Baker Publishing's Chosen Books and HCCP's Bible teams, and Loyola Press marks Jesuits' Ignatian Year with new book from the religious order's leader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#baker publishing
#chosen books
From 26 May to 6 June, more than 200 acclaimed writers, historians, poets and pioneers will appear at Hay Festival 2021, broadcasting for free online.The British Council is supporting a series of six events at the festival, including the opening gala event ‘A Night of Hope’, featuring HRH The... Continue reading at British Council global
[ British Council global | 2021-05-10 13:40:55 UTC ]
More news stories like this | News stories tagged with:
#george monbiot
#environmental activist
#graphic novel
#book of the year
Mark Chandler, previously senior reporter on The Bookseller, has been promoted to the position of news editor, effective from today (Friday 7th May). Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 22:17:08 UTC ]
More news stories like this | News stories tagged with:
#bookseller
Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#double-digit gain
#week ended
The five-strong shortlist for the 2021 Encore Award has been revealed, with a nomination for Susanna Clarke and two picks from Oneworld. Continue reading at The Bookseller
[ The Bookseller | 2021-05-05 09:26:13 UTC ]
More news stories like this | News stories tagged with:
#susanna clarke
Yesterday, after months of speculation, the LA Times appointed its next executive editor. The paper has given the job to Kevin Merida, the editor in chief of The Undefeated, an arm of ESPN that reports on the intersection of sports, race, and culture; prior to working there, he spent twenty-two... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-04 12:30:57 UTC ]
More news stories like this | News stories tagged with:
#million dollars
#billion dollars
#print media
#magazine publishing
#FollowLocalJournalists. That’s the hashtag on a campaign that Twitter is launching today to encourage its users to do just that. According to Sara Fischer, of Axios, in addition to social-media activity, the campaign is running full-page ads in local papers owned by Gannett (including the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-03 12:04:28 UTC ]
More news stories like this | News stories tagged with:
#publishing platform
"Philip Roth: The Biography" and the memoir "The Splendid Things We Planned" are axed as Blake Bailey's publisher plans to donate to charities. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-27 21:01:25 UTC ]
More news stories like this | News stories tagged with:
#philip roth
#splendid things
#blake bailey
#publisher plans
#memoir
More than a year into the global pandemic, the coronavirus has exploded across India. The spread has been fueled, in part, by possible new variants and the recent holding of mass public events, including political rallies and religious celebrations; vaccination rates, meanwhile, remain low, even... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-27 12:34:53 UTC ]
More news stories like this | News stories tagged with:
#echo chambers
#fake news
#news app
#digital media
#thomson reuters