News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which split from its television and movie siblings in June, announced Wednesday that it was setting up its own global programmatic ad exchange with the support of Los Angeles-based ad-tech company the Rubicon Project."Programmatic" is the term used for computerized-ad buying that allows for so-called real time bidding, and which charges advertisers for sliced-and-diced audience segments rather than for a premium spot on a particular web page.Programmatic buying has long been used for remnant inventory—space that a publisher was unable to sell directly—and has been blamed for driving down pricing for newspaper sites by acting as a low-cost competitor to the property's premium space. But marketers have been looking to do more of their ad buying through the computerized system, since it gives them exactly the audience they're targeting.Newspapers, including The New York Times and the Financial Times, have responded by reserving some of that ad network inventory for their own exchanges.According to a spokeswoman, News Corp. has been winding down its relationships with ad networks over the past year. It will discontinue remaining arrangements with third-party networks as it rolls out the News... Continue reading at 'Crains New York'
[ Crains New York | 2013-08-22 00:00:00 UTC ]
News tagged with:
#york post
#digital properties
#50% higher
#premium space
Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book
#digital content
Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#sheel shah
#publishing summit
#hearst
Sam Nakahira’s 'Ruth Asawa: An Artist Takes Shape' is a diligent and charmingly illustrated graphic biography chronicling the life and creative career of the celebrated Japanese American sculptor. A 10-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#10-page excerpt
Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World
[ PC World | 2024-03-08 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#main window
#hard drive
#main view
#originally appeared
#libraries
In early April, the Facebook News tab will start disappearing for users in the US and Australia. Meta has announced that it's deprecating the dedicated tab found in the bookmarks section of its social network as part of its efforts to "align [its] investments to [its] products and services... Continue reading at Engadget
[ Engadget | 2024-03-01 08:27:50 UTC ]
More news stories like this | News stories tagged with:
#australian competition
#$200 million
#total amount
#huge impact
#news corp
Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | News stories tagged with:
#lawsuit filed
#dominant position
#digital advertising
#czech republic
#publishers including
Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times
[ The New York Times | 2024-02-15 22:42:34 UTC ]
More news stories like this | News stories tagged with:
#cookbook
Thanks to algorithms, our digital worlds are created for us, not by us. As a result, libraries are seen by some as scary because they reach an entire community—not just an individual. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-02-09 12:30:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#$7 million
#media landscape
#digital media
Microsoft is teaming up with media website Semafor on a new project that uses ChatGPT to aid in the creation of news stories, The Financial Times has reported. It's one of several journalistic collaborations Microsoft is set to announce today, and follows a New York Times lawsuit filed against... Continue reading at Engadget
[ Engadget | 2024-02-05 12:43:20 UTC ]
More news stories like this | News stories tagged with:
#artificial intelligence
#multiple languages
#digital media
Take-Two Interactive has filed an opposition to Remedy Entertainment’s newest logo, claiming the symbol infringes on Rockstar Games’ logo despite the two having little in common besides the letter “R” representing a video game publisher. First reported by RemedyFirst, the trademark dispute was... Continue reading at Engadget
[ Engadget | 2024-01-16 18:15:03 UTC ]
More news stories like this | News stories tagged with:
#hear back
#legal team
Public libraries need to prepare for what's happening at school libraries to happen to them. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-01-12 11:40:00 UTC ]
More news stories like this | News stories tagged with:
#book banning
#school libraries
#libraries
#public libraries
Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#record number
#libraries
Our exclusive November bestseller lists in China saw boosts from annual 'Double 11' sales and a new interest in traditional Chinese medicine. The post China Bestsellers: ‘Three-Body’ News and November Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-08 17:36:42 UTC ]
More news stories like this | News stories tagged with:
#china bestsellers
#bestseller lists
The data supports the work of libraries and library workers far more than it doesn't. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-01-05 11:40:00 UTC ]
More news stories like this | News stories tagged with:
#library workers
#libraries