News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which split from its television and movie siblings in June, announced Wednesday that it was setting up its own global programmatic ad exchange with the support of Los Angeles-based ad-tech company the Rubicon Project."Programmatic" is the term used for computerized-ad buying that allows for so-called real time bidding, and which charges advertisers for sliced-and-diced audience segments rather than for a premium spot on a particular web page.Programmatic buying has long been used for remnant inventory—space that a publisher was unable to sell directly—and has been blamed for driving down pricing for newspaper sites by acting as a low-cost competitor to the property's premium space. But marketers have been looking to do more of their ad buying through the computerized system, since it gives them exactly the audience they're targeting.Newspapers, including The New York Times and the Financial Times, have responded by reserving some of that ad network inventory for their own exchanges.According to a spokeswoman, News Corp. has been winding down its relationships with ad networks over the past year. It will discontinue remaining arrangements with third-party networks as it rolls out the News... Continue reading at 'Crains New York'
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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Charles Yu’s genre and form-bending novel Interior Chinatown is getting a streaming adaptation, and the studio has released a few photos offering an… interior look. The National Book Award winner follows Willis Wu as he struggles to become the protagonist of his own life, and break out of his... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-11 16:46:47 UTC ]
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All of the YA comics and YA nonfiction hitting shelves in July, plus your YA book news. Continue reading at Book Riot
[ Book Riot | 2024-07-11 15:45:00 UTC ]
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The FanDuel sports book took bets on some mixed martial arts fights on April 1, 2022 Continue reading at ABC News
[ ABC News | 2024-07-10 19:26:18 UTC ]
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US officials and their allies have identified and taken down an artificial intelligence-powered Russian bot farm comprising almost 1,000 accounts. These accounts were able to spread disinformation and pro-Russian sentiments across X, formerly Twitter. The Justice Department has revealed the... Continue reading at Engadget
[ Engadget | 2024-07-10 11:16:59 UTC ]
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In her most recent book, “The Backyard Bird Chronicles,” the best-selling author revels in a newfound preoccupation with birds — and drawing. Continue reading at The New York Times
[ The New York Times | 2024-07-10 09:00:32 UTC ]
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The bestselling books of the week, the indie bookstore shipping LGBTQ titles to states where they're banned, and more. Continue reading at Book Riot
[ Book Riot | 2024-07-06 15:00:00 UTC ]
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Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday
[ Digiday | 2024-07-04 04:01:00 UTC ]
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Mr. Diller, a digital media pioneer, lost a bidding war for Paramount Pictures decades ago. Now, he’s making a run at its parent company. Continue reading at The New York Times
[ The New York Times | 2024-07-01 22:31:42 UTC ]
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The bestselling books of the week, the best historical fiction of 2024 so far, book banning updates, and more. Continue reading at Book Riot
[ Book Riot | 2024-06-29 15:00:00 UTC ]
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In an era before public libraries and widespread public education, the first U.S. union knew their importance. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-06-28 13:00:00 UTC ]
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Read your way into excellent 2024 YA books featuring nonbinary characters, plus this week's YA book news. Continue reading at Book Riot
[ Book Riot | 2024-06-27 15:30:00 UTC ]
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The physician and researcher who weathered the COVID pandemic, the HIV/AIDS crisis and countless Republican conspiracy theories has a new book. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-06-23 10:30:27 UTC ]
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A big week of book news includes Barnes & Noble buying an indie, surprisingly strong book sales, JAMES coming to the big screen, and much more. Continue reading at Book Riot
[ Book Riot | 2024-06-22 13:45:00 UTC ]
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Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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This week's new YA paperback releases and YA news, including a Tony-award winning musical adaptation of a teen classic. Continue reading at Book Riot
[ Book Riot | 2024-06-20 15:30:00 UTC ]
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Seven states have anti-book ban laws on the books, with several others progressing this legislative session. That, plus this week's extensive book censorship news roundup. Continue reading at Book Riot
[ Book Riot | 2024-06-14 13:30:00 UTC ]
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At the June 11 ceremony honoring LGBTQ literature, Catherine Lacey and Bryan Washington took home top prizes in an evening otherwise dominated by small and independent presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday
[ Digiday | 2024-06-11 13:58:51 UTC ]
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Here are the stories from the last week in Today in Books that you all found the most interesting... Continue reading at Book Riot
[ Book Riot | 2024-06-08 12:00:00 UTC ]
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