News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which split from its television and movie siblings in June, announced Wednesday that it was setting up its own global programmatic ad exchange with the support of Los Angeles-based ad-tech company the Rubicon Project."Programmatic" is the term used for computerized-ad buying that allows for so-called real time bidding, and which charges advertisers for sliced-and-diced audience segments rather than for a premium spot on a particular web page.Programmatic buying has long been used for remnant inventory—space that a publisher was unable to sell directly—and has been blamed for driving down pricing for newspaper sites by acting as a low-cost competitor to the property's premium space. But marketers have been looking to do more of their ad buying through the computerized system, since it gives them exactly the audience they're targeting.Newspapers, including The New York Times and the Financial Times, have responded by reserving some of that ad network inventory for their own exchanges.According to a spokeswoman, News Corp. has been winding down its relationships with ad networks over the past year. It will discontinue remaining arrangements with third-party networks as it rolls out the News... Continue reading at 'Crains New York'
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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#digital solutions
#reader experience
Over the last decade, publishers have seen many external factors impacting their business models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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#business models
The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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#spanish markets
#digital evolution
#revenue potential
#publishing sector
On May 22 of last year, after a Boeing 737 landed at Rio de Janeiro’s Santos Dumont airport—famous for a short runway that forces pilots to slam on their brakes—a flight attendant announced: “Dear passengers, a Kindle device glided to the front of the plane during landing. Please check if it is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Thank you, thank you, to commenter DialMforMurdo for pointing to this brilliantly funny deconstruction of what follows, and precedes, that moment when BBC's News At Ten's presenters say: "Now here's the news where you are."Sit back and enjoy this three-minute skit by James Robertson, novelist,... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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What American Booksellers Association CEO Oren Teicher called Amazon's "bullying assault of a major publisher" was a key concern among indie booksellers at both Thursday afternoon's ABA Town Hall and Annual Meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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#annual meeting
It’s 2014, and for North American manga publishers, the digital revolution is well underway. Where there once were only a handful of publishers offering their titles online or via ebook apps, now almost all of them are offering, or negotiating to offer at least some of their current and backlist... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Here are the latest numbers out of Banned Books Week. Spoiler: book banning is not slowing down. Continue reading at Book Riot
[ Book Riot | 2024-09-27 13:30:00 UTC ]
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Banned Books Week is drawing to a close, but that's not going to put a stop to the censorship happening across the country. Continue reading at Book Riot
[ Book Riot | 2024-09-27 12:00:00 UTC ]
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California Governor Gavin Newsom has signed AB 2426, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying... Continue reading at Engadget
[ Engadget | 2024-09-26 20:30:54 UTC ]
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News that GOG.com has delisted 29 games this month is a sobering reminder that at any moment the games you own could vanish from your PC game libraries at any time and there’s not much you can do about it. Admittedly, GOG’s games include titles that many gamers may not have heard about.... Continue reading at PC World
[ PC World | 2024-09-26 10:30:00 UTC ]
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The 2024 Booker Prize Shortlist, an update on plagiarism allegations against the WHITE FRAGILITY author, and more! Continue reading at Book Riot
[ Book Riot | 2024-09-22 15:00:00 UTC ]
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Plus cover reveals, the Booker Prize shortlist, and the trailer for HEARTSTOPPER Season 3 . Continue reading at Book Riot
[ Book Riot | 2024-09-19 14:30:00 UTC ]
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Six 2024 YA releases that you'll want on your TBR for Hispanic/Latine Heritage Month. Continue reading at Book Riot
[ Book Riot | 2024-09-19 14:00:00 UTC ]
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Alongside educators and librarians, indie booksellers across the country are rising up to defend the freedom to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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National Book Award longlist week, historical fiction and the literary canon, THE POWER BROKER at 50, and more in this week's biggest book news. Continue reading at Book Riot
[ Book Riot | 2024-09-14 16:03:33 UTC ]
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From revoking tenure to cutting an entire library staff, academic libraries are losing—so are students. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-09-13 12:00:00 UTC ]
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