Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind of Well, Twitter showed up at the NewFronts after all. But rather than put on a buzzy presentation like its peers, the social platform held a private event at its New York office to talk about its ongoing relationship with NBCUniversal and other media partners, Garett Sloane writes. The company announced it is bringing back livestreaming, à la Periscope, the video app it once owned and then shuttered. Read more about Twitter’s private event hereInside TikTok’s private event TikTok will also host an invite-only event today. The viral platform announced deals with major media partners, including NBCUniversal, Condé Nast and BuzzFeed, to get more professional videos on the app to entice more ad dollars, Sloane writes. The new publisher and advertising program, dubbed Pulse Premiere, gives “advertisers control and predictability to place their ads directly after content from premium publisher content of TikTok’s For You feed,” TikTok said in an announcement. Read the full story hereRevry werks the main stage LGBTQ+ streamer Revry surprised advertisers with a presentation far more fabulous than the typical pitch, Ad Age’s Parker Herren writes. The media programmer showcased its... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
More news stories like this
Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief... Continue reading at Advertising Age
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
More news stories like this
Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire... Continue reading at Advertising Age
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
More news stories like this
Hobby publisher Kalmbach Media and Spanish-based hobby modeling and media company AK-Interactive have entered into a partnership this week where Kalmbach will serve as the exclusive North American publishing partner for AK-Interactive's Damaged, Weathered & Worn Models magazine. The modeling... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
More news stories like this
Rupert Murdoch’s Australian arm tells government inquiry there is ‘a lack of a level playing field’ for online newsNews Corp Australia has called on the government to review the charters of the ABC and SBS and to restrict the public broadcasters from unfairly competing with its newspapers,... Continue reading at The Guardian
[ The Guardian | 2018-07-23 00:00:00 UTC ]
More news stories like this
No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is... Continue reading at Advertising Age
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
More news stories like this
[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
More news stories like this
Company tells Australian regulator that news makes up just 5% of content shared, and downplays its collection and use of people’s data• Sign up to receive the top stories in Australia every day at noon Facebook has told the Australian competition regulator that news makes up just 5% of the... Continue reading at The Guardian
[ The Guardian | 2018-04-24 00:00:00 UTC ]
More news stories like this
Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to... Continue reading at AdWeek
[ AdWeek | 2018-02-23 00:00:00 UTC ]
More news stories like this
On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-07 00:00:00 UTC ]
More news stories like this
Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this
It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
More news stories like this
Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading at AdWeek
[ AdWeek | 2016-12-21 00:00:00 UTC ]
More news stories like this
Broadcaster’s managing director has a horror week marred by mixed messages. Plus Fairfax’s CEO muses on the ‘trade between accuracy and speed’ in his papersIt’s been the worst week for Michelle Guthrie since she started as the ABC’s managing director in May. At Melbourne University’s New News... Continue reading at The Guardian
[ The Guardian | 2016-11-04 00:00:00 UTC ]
More news stories like this
Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading at Digiday
[ Digiday | 2016-06-28 00:00:00 UTC ]
More news stories like this
With more publisher consolidation through mergers and acquisitions, changes in ownership and management structures, focus on digital platforms together with the advent of social media tools, and continuous disruption in content consumption, the global publishing industry is witnessing fast-paced... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this
Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek
[ AdWeek | 2016-02-24 00:00:00 UTC ]
More news stories like this
Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek
[ AdWeek | 2016-01-05 00:00:00 UTC ]
More news stories like this
From editorial assistants to senior VP’s, this is how much people who work in publishing reported earning last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this
Watkins Media has purchased Cygnus Book Club, adding it to the company’s portfolio which includes publishing imprints. Watkins, which bought Watkins, Nourish, Angry Robot from Osprey last year and which will soon launch an imprint called Repeater books, also owns the Watkins Bookshop in Cecil... Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
More news stories like this