NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind of Well, Twitter showed up at the NewFronts after all. But rather than put on a buzzy presentation like its peers, the social platform held a private event at its New York office to talk about its ongoing relationship with NBCUniversal and other media partners, Garett Sloane writes. The company announced it is bringing back livestreaming, à  la Periscope, the video app it once owned and then shuttered. Read more about Twitter’s private event hereInside TikTok’s private event  TikTok will also host an invite-only event today. The viral platform announced deals with major media partners, including NBCUniversal, Condé Nast and BuzzFeed, to get more professional videos on the app to entice more ad dollars, Sloane writes. The new publisher and advertising program, dubbed Pulse Premiere, gives “advertisers control and predictability to place their ads directly after content from premium publisher content of TikTok’s For You feed,” TikTok said in an announcement. Read the full story hereRevry werks the main stage LGBTQ+ streamer Revry surprised advertisers with a presentation far more fabulous than the typical pitch, Ad Age’s Parker Herren writes. The media programmer showcased its... Continue reading at 'Advertising Age'

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
News tagged with: #upfront negotiations #digital platforms #senior vp #reach audiences #premium publisher

Other news stories related to: "NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event "


Scholastic and LitWorld: A 24-Hour ‘World Read Aloud Day’ Event

As the shift to a younger readership is examined in Italy, Scholastic and LitWorld roll out a new format for World Read Aloud Day. The post Scholastic and LitWorld: A 24-Hour ‘World Read Aloud Day’ Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-26 08:47:42 UTC ]
More news stories like this | All news stories tagged with: #scholastic #post scholastic


CES 2023 Day 1 recap: Catch up on the biggest news from the year's biggest tech show

We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget

[ Engadget | 2023-01-05 19:50:52 UTC ]
More news stories like this | All news stories tagged with: #digital content #stay tuned #youtube channel #headphone jack #favorite app #configuration options


Book Riot’s YA Book Deals of the Day: September 3, 2022

The best YA book deals of the day, sponsored by Nothing More to Tell by Karen M. McManus.`Nothing More to Tell by Karen M.... Continue reading at Book Riot

[ Book Riot | 2022-09-03 10:30:00 UTC ]
More news stories like this | All news stories tagged with: #ya book


Amazon Prime Day 2022: Everything you need to know about Amazon’s shopping event

Life is picking back up old rhythms: Prime Day, Amazon’s summer shopping event, is returning to its usual mid-July period. This eighth blowout of nonstop deals will start at midnight Pacific Time on July 12 and end on July 13, and Amazon has already promised some juicy freebies as part of the... Continue reading at PC World

[ PC World | 2022-06-17 00:30:49 UTC ]
More news stories like this | All news stories tagged with: #kindle #long shot #guardian reported #low prices


U.S. Book Show: Jamie Raskin Headlines a Big Day for Libraries

The Maryland congressman, who has become the face of Washington's efforts to fight nationwide book banning efforts, capped off a day full of discussion on the biggest issues in the library world today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #biggest issues #big day #book show


U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #selling books #barnes noble #book show


Cheerio hosts two-day exhibition and event with Alderton and Birch

Literary imprint and film production company Cheerio is hosting a free two-day Francis Bacon exhibition featuring a live poetry showcase, alongside a ticketed in conversation event with Dolly Alderton and author James Birch (pictured).  Continue reading at The Bookseller

[ The Bookseller | 2021-11-30 19:55:34 UTC ]
More news stories like this | All news stories tagged with: #literary imprint #dolly alderton


Here's every Marvel show announced during Disney+ Day

Disney held its first-ever Disney+ Day on Friday, and wouldn’t you know it, new content from Marvel Studios dominated the slate, with the company announcing or providing updates on 12 different live-action and animated shows. You can see an early look at footage from some of the upcoming shows... Continue reading at Engadget

[ Engadget | 2021-11-12 18:47:14 UTC ]
More news stories like this | All news stories tagged with: #comic book #sweet dreams #short films #release date #head writer #moving forward


U.S. Book Show: Inside Ingram, a Quiet Force in Trade Publishing

On the opening day of the U.S. Book Show, Ingram Content Group chairman John Ingram and author Keel Hunt sat down with PW executive editor Jim Milliot, giving publishing professionals a rare glimpse of the inner workings of the distributor, printer, and publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #ingram content group #rare glimpse #opening day #trade publishing #book show


IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek

[ AdWeek | 2020-12-10 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #place virtually #linear tv #annual week


More virtual book events should be variety shows!

Ryan Chapman (erstwhile host of Nerd Jeopardy, back episodes of which you can enjoy here) is launching the paperback edition of his novel, Riots I Have Known, tonight, and as a veteran showman of the literary world, Chapman has decided to put together something a little different. Tonight’s... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-09 20:04:37 UTC ]
More news stories like this | All news stories tagged with: #literary hub #literary world #paperback edition #nerd jeopardy


Celebrate Independent Bookstore Day 2020 With These Official Online Events

Celebrate Independent Bookstore Day 2020 with a host of online events, including author panels and drawing demonstrations. Continue reading at Book Riot

[ Book Riot | 2020-08-27 10:40:00 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #online events


Duchess Goldblatt Is a Riddle, Wrapped in a Mystery, Inside a Twitter Account

“Becoming Duchess Goldblatt” is a memoir by the writer behind a beloved fictional character whose fans include Lyle Lovett and Celeste Ng. Continue reading at The New York Times

[ The New York Times | 2020-07-01 14:20:37 UTC ]
More news stories like this | All news stories tagged with: #memoir #celeste ng #twitter account #duchess goldblatt


3BlackDot Announces 2 New Shows at NewFronts Debut

Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio... Continue reading at AdWeek

[ AdWeek | 2020-06-26 18:17:46 UTC ]
More news stories like this | All news stories tagged with: #digital content #newfronts presentation #center stage #gaming space


NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
More news stories like this | All news stories tagged with: #digital content #takeawaysfrom iab #biggest news


TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | All news stories tagged with: #digital content #running ads #company released


NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | All news stories tagged with: #digital content #agency executives #forwarded email #biggest news #inbox daily #shoppable ads #takeawaysfrom iab


NewFronts Now: Day 1 addresses elephants in the room and puts viewers first

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights.  And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at Advertising Age

[ Advertising Age | 2020-06-22 22:25:58 UTC ]
More news stories like this | All news stories tagged with: #digital content #agency executives #key trends #biggest news #inbox daily


Trade Show Association: Berlin’s Event Ban Does Not Apply to Frankfurter Buchmesse

An extension through October of a ban on large public-facing events in Germany does not apply to Frankfurter Buchmesse, per trade association AUMA. The post Trade Show Association: Berlin’s Event Ban Does Not Apply to Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-18 13:13:45 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse


With Trade Shows on Hold, Virtual Events Have Their Moment

The COVID-19 pandemic has meant sudden disruption for trade show and conference organizers, and its impacts are likely to persist long after the country reopens for business. Based on a survey of 164 executives, new data from the Center for Exhibition Industry Research sheds some light on how... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-30 04:58:00 UTC ]
More news stories like this | All news stories tagged with: #best-case scenario #white house #highly dependent #week-long series