Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Written By: Philip Stone Publication Date: Wed, 09/11/2011 - 09:53 The latest edition of fact compendium Guinness World Records was the bestselling book in another slow week for the book trade. Sales of Guinness World Records 2012 rose 26% week-on-week, to 27,360 copies sold, but overall book... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 04/11/2011 - 14:36 The High Court ruling on the challenge to library closures in Gloucestershire and Somerset will be given next Wednesday 9th November. The judgment, to be handed down by Judge McKenna at the Royal Courts of Justice in London,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of their digital editions. Ease of discovery is a big reason for the sales increase; titles are now collected in one place rather... Continue reading at AdWeek
[ AdWeek | 2011-10-22 00:00:00 UTC ]
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The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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IPC Media has announced a number of proposed changes for monthly fashion title Marie Claire next year, including a larger format, a redesigned website and a new biannual fashion magazine. Continue reading at Media Week
[ Media Week | 2011-09-15 00:00:00 UTC ]
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Among the twenty- and thirtysomething women who populate the New York publishing world, there's a near-universal love for Sassy, the offbeat 1990s-era teen magazine, which they excitedly read along with their Plath and Didion as precocious adolescents. So it's no surprise that Rookie magazine,... Continue reading at Slate
[ Slate | 2011-09-14 00:00:00 UTC ]
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Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week
[ Media Week | 2011-09-14 00:00:00 UTC ]
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We Love Pop, Egmont Publishing's new magazine for teenage girls, has claimed sales of 119,000 for its first issue, despite ongoing turbulence in the magazine industry. Continue reading at Media Week
[ Media Week | 2011-09-08 00:00:00 UTC ]
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Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World
[ PC World | 2011-09-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 07:53 Four independent bookshops with a combined total of 175 years on the high street have announced their closure within a week, blaming their downfall on high rates, competition from internet retailers and supermarkets, ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Publication audit agency BPA Worldwide released its U.S. Consumer Trac Data report for the period ending June 30, 2011 on Tuesdaythe results show that newsstand sales across different titles throughout the industry are on a decline from the same period a year ago. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 25/08/2011 - 07:40 Pritchard's Bookshop has become the fourth independent this week to announce its closure, shutting its doors for the last time next month after 50 years of trading. The bookshop, in Formby, near Liverpool, is the second... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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The NOOK Newsstand for Barnes & Nobles e-reader offering NOOK has added more titles from Meredith and Time Inc. to its periodical roster. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 23/08/2011 - 09:15 The Travel Bookshop in west London, which was made famous by the Hugh Grant film "Notting Hill", is closing down in two weeks' time. The London shop on Blenheim Crescent was founded 32 years ago and is owned by European... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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In the last 10 years, unit sales have fallen 47 percent, but the big publishers are renewing their efforts and there's room to survive on the margins. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Amazon moved aggressively to fulfill its new ambition to publish books as well as sell them, announcing that it had signed Timothy Ferriss, the popular self-help guru. Continue reading at The New York Times
[ The New York Times | 2011-08-17 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 16/08/2011 - 16:03 Spending on printed books slumped £1.1m last week, as the UK riots caused retailers to shut stores early and the public to avoid the high street. Although bookshops remained largely unscathed during the rioting, spending... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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